Interview with Jian Li, Design Director of Shanghai PCD Architecture & Interior Design CO.Ltd, China

Milan Rankovic | MUSE Design Awards
Interview with Milan Rankovic, Cultural Center Smederevo, Serbia
May 20, 2021
LIT Talent Awards 2021 Season 1 Winners Announced
May 26, 2021

Jian Li

Jian Li’s work in design touches the people’s perception, resonating their soul and beyond.

Interview with the 2021 MUSE Design Awards Winner - Jian Li

1Please give us a brief bio of yourself and your design background.

I'm an interior designer. It's my honor to discuss and position with customers to create a Chinese courtyard reception space with local cultural characteristics.

2What made you become/why did you choose to become a designer/artist?

I chose the major of environmental art design in University, and I stepped into the ranks of designers after graduation.

3Tell us more about your business/company, job profile, and what you do.

Our company is a full range of interior design service company, design category for sales office, club house, model room, hotel, office and other interior hardware design and soft decoration design, production and procurement. The position is design director.

4What does “design” mean to you?

Feeling life, designing life.

5What’s your favorite kind of design and why?

Design with soul. It can touch people's perception and resonate.

6To you, what makes a “good” design?

People oriented design is good design.

7Describe your design style and its main characteristics.

The research of Chinese style design reflects the cultural connotation of space.

8Tell us about your design process.

Continuous in-depth study of local culture, how to make the invisible combination and presentation of culture and design.

9Do you think your country and its cultural heritage has an impact on your design process?

The rich cultural heritage has an invisible influence on our design ideas and techniques.

10Congratulations! As the winner of the 2021 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

A kind of encouragement and affirmation, we will continue our efforts.

11Can you explain a bit about the winning work you entered into the 2021 MUSE Design Awards, and why you chose to enter this project?

Because it is an authoritative design award, I also want to know the integration of the company's design works and the market.

12What was the biggest challenge with this project?

How to present the contemporary charm of the introverted Chinese culture.

13How has winning an Award developed your practice/career?

More confident to lead the team to meet the challenges of new projects.

14What are your top three (3) favorite things about our industry?

Fairness, selection and affirmation.

15What makes your country specifically, unique in the design industry?

Adhere to the discussion and understanding of the national culture.

16Where do you see the evolution of design industry going over the next 5-10 years?

People oriented.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Feeling life and designing with heart.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

Latest design information.

19Who has inspired you in your life and why?

Local cultural characteristics. In the study of the local cultural characteristics, the inspiration has been virtually inspired.

20What is your key to success? Any parting words of wisdom?

Persistence and dream. There is no shortcut to design, one step at a time.

Winning Entries

19-Cliner | 2020

Nanchang Honghai Vanke · Sky City Sales Office | MUSE Design Awards

Looking out on the cloud. The earth is sinking. The existence of trees and stones. Take up the eternal dream. City of sky...
(read more at MUSE Design Awards)

Shanghai PCD Architecture & Interior Design CO.,Ltd

Shanghai PCD is an interior design company that delivers a full range of services for all personal and workspaces.