Interview with Jessica Zhengjia Hu for Splashy Cup and Saucer Sets

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Jessica Zhengjia Hu

In her early years, Jessica Zhengjia Hu's parents introduced her to art through frequent visits to exhibitions. At age 7, she joined her elementary school's art group, where her first teacher prepared her for competitions, marking her entry into the art world.


Interview With The 2023 MUSE Design Awards Winner – Jessica Zhengjia Hu

1Please give us a brief bio of yourself and your design background.

When I was younger, my parents took me to lots of art events and exhibitions to nurture my love for art. At just 7 years old, I joined my elementary school's art group, where my first teacher trained us for art competitions. That's when I first stepped into the art world.

My dream was always to work in the creative industry but I ultimately chose business and economics as my college majors because I believed being a designer required not only creativity but also critical thinking and a good grasp of market trends. After getting my economics degree from the University of Michigan, I pursued design at Parsons in New York, where I truly learned how to think and work as a designer, marking the real start of my design career.

2What made you become/why did you choose to become a designer/artist?

Since I was a child, my aspiration has always been to pursue a career in the creative industry. To me, art and design hold immense significance in my life. Art serves as a means through which I can perceive, experience, and communicate with the world, while design acts as a tool for exploring potential future possibilities.

I firmly believe that design is a form of empowerment that enables us to address various challenges, ultimately enhancing the quality, functionality, and overall well-being of our lives. I've always sought a path that would consistently ignite my passion and drive, and I'm immensely grateful that I've chosen a career in a field that I am genuinely passionate about.

3Tell us more about your business/company, job profile, and what you do.

No. 72 Design Studio, based in Shenzhen, China, is an independent creative hub. We specialize in various design services like graphic design, product design, packaging design, layout design, and even offer design-related consultations. Our mission is all about using different design approaches and staying updated with market trends to provide solutions that enhance people's lives and make them happier.

Just like the Monkey King, a powerful figure from Chinese mythology capable of 72 transformations, we believe that the intelligence, creativity, and untapped potential of humans, when channeled through design, can be even more remarkable.

4What does “design” mean to you?
I see design as a bridge that links art with our everyday existence. It enhances our quality of life and joy by turning fantastic concepts and dreams into tangible realities. By harnessing the wisdom and expertise of the past along with the abilities and knowledge we have today, we can uncover even more of the beauty and boundless potential that our world holds.
5What’s your favorite kind of design and why?

I enjoy engaging in product, graphic, and apparel design, all of which have strong ties to our daily lives. Additionally, I continually seek to expand my skills and tackle new design realms, particularly those driven by emerging technologies. I have a passion for taking on diverse and stimulating projects, and I firmly believe that various design categories share interconnected elements.

Thanks to advancing technology, we now have the ability to create items that serve multiple purposes and adapt to various situations, enhancing their usefulness and functionality.

6To you, what makes a “good” design?

I hold the belief that effective design must combine functionality and practicality. It's insufficient for designers to solely concentrate on the visual aesthetics while disregarding the usability and practicality of a product. Striking the right balance is crucial; otherwise, the end result might resemble superficial "eye candy" that appears impressive but lacks substance.

Moreover, the central concept behind a design is of paramount importance as it encapsulates the product's core value. If functionality represents the body, then the concept serves as the soul. A well-defined concept elucidates the unique attributes of the product, clarifying its purpose and differentiation from other similar items. I firmly contend that a successful design has the potential to bring satisfaction and joy to people, either physically, mentally, or both.

7Describe your design style and its main characteristics.
Being a minimalist designer, I always follow the “less is more” principle when I design. I prefer using simple elements and clear outlines to make space for my creativity and imagination. As a Chinese designer, I am always looking for chances to blend traditional eastern elements into my works when it is suitable. I also like using digital tools and latest technologies, such as 3D software and apps, to do designs. I believe leading technologies and tools can largely improve my design efficiency.
8Tell us about your design process.

When fresh ideas spark in my mind, my initial step is to jot them down in my notes. Following that, I embark on a quest for valuable information and resources to shape the fundamental concept and framework. Next, I determine the practical functionalities of the product and initiate the drafting process. Once the ultimate draft is chosen, I translate it into 3D models using computer software.

Extensive testing and revisions are crucial before the design is deemed suitable for prototyping. Ultimately, I prepare a comprehensive presentation for the final product, allowing me to introduce it to potential customers whenever the opportunity arises.

9Do you think your country and its cultural heritage has an impact on your design process?

Certainly, without a doubt. I was raised in Shenzhen, a captivating, modern coastal city in China. I have a profound appreciation for my country's rich cultural heritage, and I firmly believe that design should be boundless and free from cultural constraints. I think that ideas and concepts should be diverse and all-encompassing. I constantly strive to infuse Eastern cultural elements into my designs.

Having lived in both Eastern and Western countries, my perspective is more adaptable and open-minded. These diverse experiences enable me to approach matters from multiple angles. Nevertheless, there are instances where certain mainstream values in my homeland may differ significantly from Western values. This can lead to conflicting considerations during the creative process.

10Congratulations! As the winner of the 2023 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

As a designer, one of the greatest sources of joy and fulfillment in my life is the opportunity to showcase my creations and receive recognition from individuals. Receiving acknowledgment from fellow design experts provides me with not only encouragement but also a renewed sense of motivation and determination to forge ahead.

It's an incredibly humbling and gratifying experience when people express their admiration for my work because it signifies that my diligent efforts are bearing fruit, and I've had the privilege of making a small contribution towards improving our vast world.

11Can you explain a bit about the winning work you entered into the 2023 MUSE Design Awards, and why you chose to enter this project?

The "Splashy Cup and Saucer Sets" project features porcelain tableware designed to capture the elegance of liquid motion, specifically the moment when liquid collides, forming crown-like splashes that blend into ripples. These versatile sets can be utilized for various purposes; the cups for beverages, and the saucers for desserts, pastries, or fruit presentation. Placing food on the saucer creates a visually appealing effect, resembling a soak in fresh milk, enhancing its appeal and hygiene. The sleek porcelain design exudes cleanliness, making the food appear more enticing.

Beyond their functional use, these saucers can also serve as decorative items. The concept for this project arose during a coffee-making session, where the contrast between strong, bitter black coffee and smooth, pure milk sparked the idea of intriguing physical and chemical reactions.

Similarly, in our lives, diverse personalities and perspectives can lead to unexpected and valuable ideas when we engage with others who have different viewpoints. This project's inspiration aligns with the ethos of the design competition, highlighting how competition among designers with varied backgrounds and ideas can ignite innovation and contribute to a brighter future.

12What was the biggest challenge with this project?
The primary hurdle in this project revolves around shaping the products, particularly the irregular splashes, drips, and ripples. The objective is to retain the organic, natural appearance of liquid movements. To achieve this, I employed 3D dynamic software to simulate and adjust the liquid flows. This approach ensures that the products closely mimic the authentic fluid dynamics, resulting in a more realistic and natural aesthetic, reducing the artificial feel of the final designs.
13How has winning an Award developed your practice/career?

Participating in the MUSE Design Awards has been an incredibly valuable experience. It has provided me with the opportunity to admire outstanding works crafted by talented designers hailing from diverse countries with varying interests and cultural backgrounds. This platform has served as a great avenue for me to absorb fresh ideas, acquire new skills, and learn innovative techniques from fellow participants.

Engaging in this competition has allowed me to assess my strengths and weaknesses, akin to a report card that highlights what I've excelled in and areas where I have room for improvement. This feedback and positive evaluation serve as a testament to my prior efforts, offering motivation to continually enhance my skills and push forward.

14What are your top three (3) favorite things about our industry?
The beauty of art and design, in the creative field, is that it's always brimming with passion and enthusiasm. It shares love, beauty, and hope with the world, offering our minds the space and freedom to make positive changes and leave a mark on our lives and the world.
15What makes your country specifically, unique in the design industry?
China boasts an extensive and rich history, marked by a deep cultural legacy. These valuable cultural treasures often serve as abundant sources of inspiration. Several iconic Chinese traditional art forms, such as traditional painting, calligraphy, Beijing Opera, traditional clothing, and architecture, have exerted a considerable influence on the global art and design industry.
16Where do you see the evolution of design industry going over the next 5-10 years?

As we can observe, the design industry has become increasingly diverse and inclusive in recent years, thanks to rapid advancements in science and technology. These developments have given us more flexibility in terms of forms, techniques, and platforms. Looking ahead, I believe the concept of the "Metaverse" may gain popularity and possibly become mainstream.

Furthermore, we can expect to see more art and design works across various fields. Another intriguing trend is Artificial Intelligence (AI). I've seen AI robots create art in the news, and it's astonishing how creative and productive they can be. They might pose significant competition not just in manufacturing but also in the creative industry. Fortunately, this competitive pressure can serve as motivation, driving us to keep innovating and progressing.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?
The end result is satisfying, but in any competition, be it at work or in contests, it's the journey and the experiences that matter most. The industry acts like a massive mirror reflecting ourselves through the work of other designers. This helps us understand our strengths and weaknesses. Furthermore, the pressure we face can be a driving force that keeps us motivated to progress and improve.
18What resources would you recommend to someone who wants to improve their skills in the design industry?
There's a bunch of design websites out there, like Behance, Pinterest, and Pexels. They're awesome for getting inspired and coming up with new ideas. You can also pick up cool techniques and skills by checking out what other designers are up to. And if you want to level up your skills, there are loads of online courses that can help you do just that.
19Tell us something you have never told anyone else.
I enjoy having solo discussions with myself when I'm by myself. I create a random persona for my "alter ego," visualize a scenario, and initiate a dialogue with this imaginary counterpart. On occasion, these self-conversations lead to the emergence of fresh ideas and inspirations.
20Who has inspired you in your life and why?

My favorite artist, Vincent Van Gogh, once remarked, "What would life be if we had no courage to attempt anything?" Meanwhile, my favorite fashion designer, Alexander McQueen, emphasized the significance of making mistakes, stating, "You can only go forward by making mistakes." He also underscored the importance of pushing oneself forward as a designer and staying in tune with trends or even creating new ones.

These quotes continually impress, inspire, and motivate me. We live in an era of rapid innovation and evolution, where remaining in our comfort zones exposes us to the risk of being left behind by the tide of progress. Instead of fearing difficulties and errors, we should embrace them as valuable lessons and experiences. The only path to improvement lies in relentless exploration and forward movement.

21What is your key to success? Any parting words of wisdom?
As designers, I believe it's essential for us to break free from our comfort zones and take on the roles of explorers and trailblazers. We should maintain a continuous drive for innovation and progress. This entails consistent practice to enhance our abilities and skills and an unwavering commitment to uncovering untapped potential. Our minds harbor boundless possibilities, and design serves as a potent tool to unearth them.
22Do you have anything else you would like to add to the interview?
To me, design isn't merely a means of earning a livelihood; it represents a lifelong career and a dream I aspire to chase indefinitely.

Winning Entry

Splashy Cup and Saucer Sets | 2023

Splashy Cup and Saucer Sets | London Design Awards

The inspiration of these cup and saucer sets came from the blending process of coffee and milk. The project intends …
(Read more at MUSE Design Awards)


Jessica Zhengjia Hu

In her early years, Jessica Zhengjia Hu's parents introduced her to art through frequent visits to exhibitions. At age 7, she joined her elementary school's art group, where her first teacher prepared her for competitions, marking her entry into the art world.


Read more about Jessica Zhengjia Hu’s interview for the 2023 London Design Awards!

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