I graduated with a major in Fashion Design in 2008. A cross-border designer actually and professional commercial space and architectural design for 11 years.
I can get a sense of achievement from my design.
We are the representatives of cross-cutting visual marketing in the industry, a serious space design company with a "serious" boss and a group of "serious" employees.
We are a Shanghai old-style house with unrestrained foreign styles and depth, creating serious designs, and then serious nonsense!
We attach importance to human factors and social culture, daring to deny and getting rid of traditional and thinking stereotypes, thus keeping pace with the times. We actively innovate and pay equal attention to both theory and practice. Design is not only the reference of design technique and theory, but also in the way of thinking.
Actually, It means a lot. Such as 'change', 'innovation', 'tool for livelihood', and 'solving problems'.
There is no best, but only suitable designs.
All the nice design should have commercial space design that is forward-looking and in line with commercial purposes.
There is no fixed style and characteristics. Different commercial formats should designed in different minds. If you are talking about features, I’d like to use installation art to achieve an eye-catching effect.
Normally we do the brain storm with the partners so as to find out the difference, and we get to start.
There would be some but very little.
It means the recognition of my team.
The two works selected for MUSE Design Awards are the two latest ones we've done in 2020. In these two projects, the team has paid a lot of time and energy to have some new attempts in designing. For ourselves, the result is quite satisfactory.
We met more challenges on ZhuQue because the height of the whole house is relatively low, and it's also a brand-new upgraded brand as the building is restrictive on design.
It has no practical effect, but it also can motivate the team well, and is also the recognition of our 2020 year.
1. You can get a sense of accomplishment.
2. It will have a certain influence in the industry.
3. It can reflect the value of myself and my team.
Of course, competition is everywhere in the global design market and it is also a good thing. In China's design industry, clients prefer the designs of foreign countries. But in reality, you will find out that here are many Chinese designers are not inferior to foreign designers at all. Whether it is the realization of core competitiveness or commercial value, in essence, they are designers who can truly create value. Only those who are recognized by the C-end market can truly stand out and stand at the top of the pyramid.
At the present speed of development, I cannot imagine the next 5 to 10 years. With the development of the times, digital things occupy more and more work and life, and the younger designers could get more information off the Internet, which means more foresight for the industry.
Now there has higher requirements for designers. You should not only understand Party A, but also understand the market. Only when the design and C-end consumers have a real chemical reaction, that should be an excellent designer. So take every project seriously and do what you should do in your own professional field. Don't blindly be led by the nose by Party A.
My inspiration is not inspired by someone. It depends on the present.
Honestly, I don't feel very successful. Just like what I said, I am still learning and keeping on.
As a non-professional interior designer, I have experienced a lot of interesting things in my years of working experience. And now, in addition to my own work, I chose to pick up clothing design again. I also want to integrate some interior and architectural elements to enrich the clothing design. I think there is something in common between the two industries. At least aesthetically-wise! I would like to look at the industry itself from a different angle. I also believe that there will be a different spark in my work!
Jason Design Group attaches importance to human factors and social culture, daring to deny and getting rid of traditional and thinking stereotypes, thus keeping pace with the times.