Interview With Jacquie Yoo From Korea

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Jacquie Yoo

Jacquie Yoo is the founder and also the Head of Design and Marketing at her own company, EMOK. She has been designing innovative furnitures, with inclusion of her Korean heritage background.

Interview with the 2021 MUSE Design Awards - Jacquie Yoo

1Please give us a brief bio of yourself and your design background.

I was born in Seoul, South Korea and studied Industrial Design at Pratt Institute NYC in U.S and have been designing own stuffs and curating for my 'emok' gallery.

2What made you become/why did you choose to become a designer/artist?

Designing things in my own way have always been my ultimate interest since I was kid.

3Tell us more about your business/company, job profile, and what you do.

Our Company and brand name “EMOK” is based on the meaning of “EAR AND EYE” and “ATTENTION” in Korean. I am in charge for Designing and Marketing in the company.

We are a start-up company that provides our own furniture designs, select shop for various types of stuffs, design collaboration with other fantastic artists, designers and companies as well as designing & branding consulting service for F&B business, new brands and others who need our services.

4What does “design” mean to you?

Realization of my imagination on a daily basis.

5What’s your favorite kind of design and why?

The design I love most is the one which I can create with minimalism and great functionality.

6To you, what makes a “good” design?

Good design does not only mean beauty but also the practicality of that particular design.

In my opinion, designers must have a reason or purpose of designing that specific creation.

7Describe your design style and its main characteristics.

I always try to observe things around me because you can transform the existing design into something that is totally new!

I would like to search for a very common design to reinvent it in my own word and style. So, when people see my designs, they will say ‘Oh, she can actually turn this simple design into something great!"

8Tell us about your design process.

I would usually bring something that is very common around me for my initial brain storming stage and proceed with experimenting various colors & materials with my own design preferences right after that.

9Do you think your country and its cultural heritage has an impact on your design process?

Yes, of course! Korean heritage is the first thing that gives me inspiration when designing new things.

I always think of ways to generate and re-create my own design based on our ancestor’s history.

10Congratulations! As the winner of the 2021 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

It is such a great honor for us to be a part of the winners. We are delighted and pleased to witness our designs that was inspired by a small Korean traditional subject being recognized globally.

11Can you explain a bit about the winning work you entered into the 2021 MUSE Design Awards, and why you chose to enter this project?

‘ARI’ represents the modernized and combination of Korea’s traditional beauty and craftsmanship.

The design was inspired by “hang-ari", Korea’s traditional oversized jar that was used during the ancient times. Hang-ari is a pottery container used to store traditional Korean sauces and pastes for cooking.

This one simple piece provides multiple functions for various purposes. It can be divided into two chairs and a table.

MUSE Design Awards is one the prestigious awards in the world. Hence, we wanted to try our luck to showcase our "ARI" design globally.

12What was the biggest challenge with this project?

The biggest challenge is during the research and brainstorming session. Our "ARI" was created with several types of materials. Hence, we really need to be extra cautious in choosing its material, the weight of the materials used, colours, products structure as well as the production.

13How has winning an Award developed your practice/career?

Winning the award is a motivation and acknowledgement of the hard work and effort that we put in designing our amazing "ARI".

14What are your top three (3) favorite things about our industry?

Motors, Buildings, and Media

15What makes your country specifically, unique in the design industry?

I think the Korean designs, including: clothing, architecture, furniture, and etc, from the ancient time is great representatives of minimalism. Korean culture is always about respect and courtesy, being practical and reserved.

This kind of culture background is being practiced and can seen in our designs.

16Where do you see the evolution of design industry going over the next 5-10 years?

After the global pandemic of COVID-19, everything around us have changed.

Thus, our industry will be transformed to contactless area, such as virtual art gallery, virtual products showcase, and many more.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Believe in yourself, your passion and your Design.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

Always try to have a designer's point of view to everything around you. Even if it just small things, such as: pen, lighters or even hangers.

Every object can be translated into your own design language.

19Who has inspired you in your life and why?

My family and my business partner, Jason Choi.

They consistently encourage, motivate, and inspire me in every way possible.

20What is your key to success? Any parting words of wisdom?

Patience, Consistency, Persistence and Endless Efforts of Exploring New Things.

21Which THREE (3) friends/peers would you nominate to participate in the next MUSE Design Awards?

Yang Yoowan(Glass Artist)

Kang Jun Young(Creative Director)

Chris Bunjamin(Photographer)

Winning Entries

ARI | 2021

Interview With Jacquie Yoo From Korea

'ARI' represents the combination of Korean traditional beauty and modern craftsmanship. This one simple piece delivers...
(read more at MUSE Design Awards)

Jacquie Yoo

Jacquie Yoo is the founder and also the Head of Design and Marketing at her own company, EMOK. She has been designing innovative furnitures, with inclusion of her Korean heritage background.