I'm an award-winning author-illustrator based in NYC/Shanghai and just graduated from MFA Visual Narrative program at SVA. I collaborated on many significant projects with globally renowned enterprises, including Nike, Vans, Disney, Carlsberg in China, as well as global & domestic children’s book publishing houses. My works are recognized by the 2021 3*3 Student Show, the 2020 World Illustration Award, the 2020 International Motion Award 8, and among other awards.

Besides, I'm also a zine-maker contributing to independent publication. In the past three years, I participated in plenty of art book fairs, illustration fairs, and zine fests throughout the world. Through my visualized stories, an incomparable world outlook could be recognized.

My passion for the art drove me to land in the illustration industry in 2019. Keen on a storytelling approach to serving my various whims, I hold a strong desire & ability to create artworks in which each one could feel my extraordinary imagination with a funky soul. As a digital artist, I could face a larger pool of art lovers and enjoy more a feasible creating environment.

As for why digital - It’s such an interesting time with rapid technological advances, I felt like it’s time to bridge the gap between toy product and tech.

On a bigger picture, I believe in teamwork - that we are better, stronger, and determined together. Working with art direction means solving business problems in different ways. This requires many good people, the will our belly to connect and inspire people in different ways. The intention is to bring the unexpected when people would never expect that connection. I believe it all, and I dream about a better creative World.

I was a brand marketing professional. Now I'm a freelance illustrator and motion designer. Besides, regarded as a "slash" person, I am also a street fashion/art influencer, brand planner, curator.

I love the digital design which is created in a story-telling way. "Story first" is always the pivotal core value of each artwork. The design lack of values and meanings is a skeleton without a soul.

good concept + storytelling + skill + personality

I started doing digital illustration in 2019. Within these few years, I haven't shaped a very fixed art/design style because my curiosity and desire for exploration drive me to practice, to experiment and to play. However, those who love my works can figure out my traits immediately - the story behind, the sense of using colors, the obsession with patterns and lines and unique way to structure the visual.

The general scenario is to research and find inspiration first, to sketch and to design a color palette, and last to complete the image. The medium determines the design process though.

Daily life (gallery show, art exhibition, event and even a window poster or a random conversation) + social platforms related to art and design

Diversify and imperfection.

Before I highly focused on the perfection of all the details. I used smooth, sharp, flat brush to draw. Now I lead towards to texture, roughness and incomplete visual.

My winning project is a children's book. I believe this awards can offer me more chances or add more possibilities of publishing this book.

Snow Warrior is a children's book - my first one both written and illustrated by myself. Snow Warrior weaves together a poetic fairy tale set in Snow World, which symbolically represents the Arctic. The story, illustrated in an exquisite, beautiful style, targets 10-12-year-old children. Elena, a brave young girl who lives on the southern side of Snow World, perseveres in trying to save her animal friends on the northern side from the harshest conditions of climate change induced by human behaviors while the people there ignore the situation.

It is also my thesis project of the MFA program.

I didn't learn how to write a children's book story before or the experience of drawing a children's book. It was a trial-and-error journey for me.

it gives me more confidence to move forward in children's books.

time-efficiency, diversity, high-tech

Government's investment in digital innovation

The trend: The great retail integration; The virtualization of services; The mobility revolution; Digitization of social life; Industrial IOT / supply chain digitization; and digital urbanization.

More room to develop

More novel media will pop up. The concept of meta-universe will boost and influence the ecosystem of digital industry.

Show your personality

social communities

I don't remember who said this or where I found this. But I was inspired to try something new and jump out of Comfort Zone.

"If you are always trying to be normal, you will never how amazing you can be."

be yourself

confidence and passion