Interview with Giuseppe De Lauri, Founder of Toratora, United States

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Giuseppe De Lauri

As founder of Toratora, Giuseppe is passionate about creating innovative digital campaigns using augmented reality, media apps, and social media.

Interview with the 2020 NYX Marcom Awards Winner - Giuseppe De Lauri

1Please give us a brief bio of yourself and your background.

I am a digital creative based in New York. I worked for advertising agencies and studios, creating innovative digital campaigns using augmented reality, media apps and social media. In 2019, I co-founded Toratora, an online platform that organizes surprise trips all over Europe. We created an algorithm that uses machine learning and AI to create unique travel experiences based on the inner desires of the users.

2What led you to become a marketing communications professional?

I worked in e-commerce for years before jumping over to the creative side of marketing. I learned by doing, in particular how to craft an idea, that is the most important step of the process.

3Tell us more about your agency/company.

We founded Toratora because we love traveling. We understood that the best part of a journey isn’t the destination per se, but to reach the best travel experience. With this in mind, Toratora wants to take care of every aspect of the trip, from food and accommodation to the activities to do on-site. Our algorithm studies and processes the data provided by the user and finds the right combination for the traveler's needs.

4What is your own definition of marketing communications?

I think that the best communication has three main characteristics: to be simple, clever, and interactive. We need to involve people in the process by using ideas that come directly from the user pool.

5Tell us about your ideation process.

I have a design thinking approach. I found it really useful to apply the user experience process from the early stages. Iteration is the key: brainstorming, testing, and iteration are the ingredients for great ideas.

6Congratulations! As the winner of the NYX Marcom Awards, what does it mean for you and your team to receive this distinction?

We are honored to receive this award and we believe that the NYX Marcom Award is a renowned recognition of our efforts and skills.

7What are the current trends in the marketing communications industry that you are most excited about?

A new trend that I like is shooting video in vertical for social media. It’s a new and unusual format that gives unseen prospectives to users.

Winning Entries

Toratora Travel | 2020

Toratora Travel | NYX Marcom Awards

The power of technology and hyper accessible information has taken away the pleasure of discovering. Basically, we know everything about our destination...
(read more at NYX Marcom Awards)

Toratora Travel

Toratora Travel

Toratora is a travel agency that specializes in...