Interview with Even Chiu of Eudemonia Visual Design Consultancy Ltd

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Even Chiu

Even Chiu was attracted to the field of creativity because she found satisfaction in comprehending the client's needs and leading them through the foundational concepts. The allure of crafting meaningful visual representations served as a compelling reason for her pursuit in this career.

Interview with the 2023 MUSE Creative Awards Winner -
Even Chiu

1Please give us a brief bio of yourself and your creative background.
The first thing I did when I entered the job was to start from the professional account, although everyone said it was an exhausting job.
2What made you become/why did you choose to become a creative?
I was drawn to become a creative when I enjoyed the process of understanding what the client wants and then guiding them through the core ideas. The ability of creating meaningful visualizations is indeed captivating which prompted me to pursue this line of work.
3Tell us more about your business/company, job profile, and what you do.
Eudemonia Visual Design Consultancy comprises a diverse group of skilled individuals, each contributing their expertise in various areas such as CIS (Corporate Identity System), motion graphics, and still photography. Our extensive experience, coupled with our strong analytical thinking and collaborative approach, has enabled us to craft meaningful programs and designs that deliver value to our clients.
4What does “creativity” mean to you?
It represents meaning, association and means of communication to me.
5To you, what makes a “creative” idea and/or design?

Whether it is business, education, life, etc. In order to start the creativity and design concepts, it is necessary to have the ability to find out these three things first in order to utilize them for the clients in different fields. This is also the ability of "visual program".

6Tell us about your creative and/or design process.
Before I begin designing, I make sure to plan ahead to understand the customer's problems and opportunities. I don't design based on personal preferences or simply what the customer wants, but rather with a focus on addressing specific issues and needs.
7What's your favorite part of the creative process and why?
I particularly enjoy the freedom to design in accordance with our expertise that clearly communicates the purpose behind our designs.
8Describe your creative style and its main characteristics.
Visual design is a method of recognizing and resolving problems that emerge within a client's circumstances. It entails finding solutions that cater to a wide range of styles and characteristics. In my process, it often involves analyzing the situation, identifying issues, and devising designs that suit the client's specific needs and preferences while accommodating various visual styles.
9Do you think your country and its cultural heritage has an impact on your creativity process?
I hold the belief that patterns and symbols are influenced by the country's culture, humanity, and aesthetic sensibilities whenever the need arises.
10Congratulations! As the winner of the 2023 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?
Power, honor and value.
11Can you explain a bit about the winning work you entered into the 2023 MUSE Creative Awards, and why you chose to enter this project?
We chose to participate in this project because we have confidence in the prestigious reputation and global impact of the MUSE Creative Awards. We see it as an excellent opportunity to showcase our expertise and demonstrate our capabilities in the field of visual recognition system planning. By entering this competition, we aim to not only challenge ourselves but also gain international recognition and validation for our creative work in this area.
12What was the biggest challenge with this project?
Every case we encounter is a fresh challenge. It's not just about creating content; it's equally vital to proficiently express and convey the message within the text.
13How has winning an Award developed your practice/career?
The international reverence of the MUSE Creative Awards has increased our clients' recognition and trust in us, as well as proved our ability and profession.
14Where do you see the evolution of creative industry going over the next 5-10 years?
The advent of the AI era is not something to be feared or relied upon but an opportunity to create greater value for ourselves. How to create is to learn and utilize experience.
15If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?
If you don't limit your vision, you won't limit your courage, and you will always know the result only after you do it. The process is to enable oneself to do one's best with heart and endurance. So just do it!
16What resources would you recommend to someone who wants to improve their skills in the creative industry?
Listen more to what people say and observe more of what's around you.
17Who has inspired you in your life and why?
I'll miss out someone important!
18What is your key to success? Any parting words of wisdom?
To practice your dreams and not be afraid of what you haven't done before. Always learn and be curious.

Winning Entry

看得見的聲音(可見的聲音)聲音的呈現 | 2023

Eudemonia Visual Design Consultancy | Even Chiu
"We never know when a person who loves you and will not change his mind will get off the train of life.” This is the first ...
(Read more at MUSE Creative Awards)

Even Chiu

Even Chiu was attracted to the field of creativity because she found satisfaction in comprehending the client's needs and leading them through the foundational concepts. The allure of crafting meaningful visual representations served as a compelling reason for her pursuit in this career.

Read more about this interview with Ruiqi Zhou from the United States, the Platinum Winner of the 2023 MUSE Creative Awards.