I may have been one of the few children to visit the Uffizi Museum in Florence three times by the age of 15.
My parents surrounded me with a love for art in every form and field, as they are jewelers who always offer their customers the finest jewels and collaborate with the best designers and craftsmen in Italy. Art, quality, and high-end jewelry flow through my veins. I graduated with honors in Modern Art and later became a Gemologist which was a real game changer for me as gemstones became my first real muse.
From the start, my mother allowed me to take the reins of direction for the creation and production of custom-made jewelry in the family shop. I also learned how to carve wax to create my own models and later acquired bench jeweler skills.
My latest achievement was completing the Jewelry Design & Technology course at the Gemological Institute of America in Carlsbad (California, USA), the foremost institute in the world. I earned my Jewelry CAD/CAM designer diploma there. There one of my projects, the single earring "The Hummingbird," won the recognition from the school.
I always believed that my jewelry and designs were special, so after that, I decided to prove my worth to myself and the world. In 2021-2022, I entered "The Hummingbird" into three competitions and won two international awards! This year, I achieved two more important milestones: winning this award and receiving the Silver NY Product Design Award for my bracelet "Model IV" (pronounced as the Roman numeral four).
I am the Creative Director and Jewelry Designer of the historic family-owned jewelry store - Gioielleria Marinone (Pavia, Italy). My father and mother passed it down to me and my brother Carlo, who works alongside me and also handles the watchmaking part of the business. Our jewelry store was founded in 1980, and I have almost twenty years of experience in the field.
Along this long journey, I have been able to develop technical skills, knowledge, and experience that few can boast in the industry, and I am very proud of them. I am capable of overseeing the production of a piece of jewelry from the initial idea to the finished product. Being a qualified gemologist, I am not only able to select the best stones for my shop and my jewelry pieces, but also to guide customers in choosing the best for themselves. I have experience in purchasing, having attended international trade fairs and visited gem-producing countries. I have a 360-degree view of the industry, something that rarely happens in a simple jewelry designer.
Having an idea in mind does not mean that it is producible, and often beautiful ideas must be substantially modified so that they can be. With the qualification of CAD/CAM Jewelry designer today, I can also design my models with 3D software, reducing waste, optimizing production, and giving my clients the opportunity to see their jewelry through renderings even before it is produced.
It is a highly bespoke service that is increasingly hard to find in a world where mass production has led even major brands to no longer adapt to their customers. I have a different vision: the piece of jewelry as a wearable work of art, as a unique and inimitable piece, or customized to the customer's liking.
To me, design means Art, perfection, emotion, innovation... it is what distinguishes a product that is eternally beautiful from one of poor quality, the one that you get tired of after a few months or years of purchase. Design adds value that is not yet appreciated in many cultures today, but it will soon find more and more space. I am sure of this.
What was Leonardo da Vinci, for example, if not precursor of what we would now define as design? He is considered by many to be the first designer in history, as he was able to create works of art that combined form and function perfectly. His vision of design was based on art, but also on science and technology, and this is what made him so innovative for his time. Today, design has evolved, but the multidisciplinary approach and attention to form, function, and technology are still essential to creating high-quality products.
I don't believe I can fully encapsulate my artistic style with a simple description, as my imagination knows no bounds and is free to explore any inspiration that comes my way. With nature's ever-changing beauty and the fluidity of motion as my primary sources of inspiration, my designs are incredibly diverse and unique, each one a testament to my vision and artistic philosophy.
I strive to create pieces that are one-of-a-kind, and exceptional in every way, a reflection of my unwavering commitment to the craft. Each design embodies my passion and creativity, while remaining deeply respectful of the beauty and wonder of the world. In short, my designs are a reflection of my artistic ethos, which seeks to capture the essence of the world's beauty in every piece I create.
My creative process is truly unique. I begin by creating the piece in three dimensions within my mind's eye. Have you seen the hit TV show, 'The Queen's Gambit'? Like the chess champion in the series, who could see the chess pieces moving in three dimensions on the ceiling, I too possess this gift. It allows me to envision the piece with absolute clarity. This is why the transition from my mind to the finished 3D artwork, whether created using 3D software or hand-carved wax, is natural and intuitive.
I don't really need to draw anything on paper. I almost always go straight from the initial idea to the modeling phase. Of course, during the process, I may make improvements and changes to the initial concept. But the power of my imagination is such that I am able to bring it to life in its three-dimensional form with precision and clarity. It is a gift that has served me well in my artistic endeavors and is the reason why my work is so unique and captivating.
I firmly believe that my country bears great influence when it comes to the appreciation of beauty, the harmony of forms, and the cultivation of art. However, my personal creative process is quite unique, as I have previously described. In my mind, my creative process transcends borders and cultural boundaries, taking me on a journey of discovery and exploration that knows no limits.
Through my work, I transcend cultural boundaries and explore new avenues of creative expression. I am inspired by the natural beauty that surrounds me and the many different cultures that I have encountered throughout my life.
While my work may be influenced by my surroundings and my heritage, my creative process is shaped by my imagination, my curiosity, and my passion for my craft. It is through this unique lens that I am able to create works that are truly exceptional. I believe that my work represents a synthesis of tradition and innovation, melding classic forms with contemporary sensibilities to create something truly special and unique.
I entered this project because it represents what I am going through as a person and an artist. It fully embodies the three principles that are fundamental to me: beauty, wearability, and being a bearer of an important message. The most important part of this design is its message, as it symbolizes the moment when change - which also brings destruction and detachment - generates something new and wonderful.
It represents the pinnacle of the process of renewal and transformation that we all, as human beings, must go through sooner or later. The gemstone, a blue topaz, is a metaphor for the human being trying to emerge from the old and escape from limiting and suffocating beliefs. It is a representation of our conscious or unconscious struggles to break free and realize our full potential.
This is not the first award I have won. With the single earring "The Hummingbird," I started this journey to establish myself and find recognition for my talent beyond my local context. Participating in competitions at this level pushes you to give more, to never settle, to demand perfection.
A lot of people and friends has always told me that being very demanding and critical of myself, aspiring to perfection, is a limitation and a flaw. I never believed them. And winning at these levels proves me right and encourages me to continue with my philosophy.
There have been several people who have inspired me. Some I have never met, like the great unappreciated artists of the past such as H. Matisse or Vincent Van Gogh. They were outsiders like me, but changed the world artistically speaking.
Some have been with me since the beginning, like my parents Anna Maria and Daniele, who started with little money but had big dreams and the courage to risk everything to follow their true passion.
Others have only been in my life for a short time, and they are the ones who disappointed or betrayed me. I won't name them, but I want to thank them because they made me stronger and showed me exactly what I don't want to be.
This bangle was inspired by the idea of disruption, which is linked to the concept of rebirth and renewal. The …
(Read more at MUSE Design Awards)
From a young age, Eleonora Federici parents were immersed in a passion for art across various domains, given their roles as jewellers who consistently provide their clientele with exquisite gems in Italy.
Read more about Eleonora Federici’s interview for the 2023 NY Product Design Awards here!