Interview with Dmitry Moystsrapishvili of RBC

Xin Feng | Vega Digital Awards
Interview with Xin Feng for Sink in Sync
December 25, 2023
2024 London Design Awards: Honouring Outstanding Achievements in Design Excellence
December 27, 2023

Dmitry Moystsrapishvili

Dmitry Moystsrapishvili's design journey began in 2017 with motion design, transitioning later to graphic design. Today, he proudly holds the position of Product Lead Designer at the esteemed international media holding company, RBC and this path has involved pivotal choices that shaped his career.

Interview with the 2023 Vega Digital Awards Winner -
Dmitry Moystsrapishvili

1Please give us a brief bio of yourself and your design background.

Greetings, I'm Dmitry. My design journey commenced back in 2017, starting with motion design, and then transitioning into graphic design. Today, I'm proud to hold the role of a Product Lead Designer at the esteemed international media holding company, RBC. This path has been a long and arduous one, marked by a series of pivotal and sometimes challenging choices that have molded my career.

Fortunately, I now find myself working alongside a team of talented product designers who continually inspire and motivate me to strive for excellence within our company. The synergy within our team is a driving force behind our collective success.

In addition to my role at RBC, I've ventured into the field of design education. This year, I've taken on the role of a design lecturer. Collaborating with a team of methodologists at an online teaching platform, we've meticulously crafted a course titled "Microanimations In Interface Design." This course delves into the field of motion design, specifically focusing on the everyday microanimations that users encounter in products, including transition animations and familiar elements like the thumbs-up animation seen in platforms like YouTube Shorts.

This foray into education enables me to impart my knowledge to budding designers, fostering their growth and understanding in this dynamic field. It's an exciting chapter in my journey, and I'm eager to continue this path of learning and sharing.

2What made you become/why did you choose to become a digital designer/artist?

I've found inspiration in the captivating visuals that saturate our daily lives through applications, web interfaces, films, animations, devices, and navigational systems. The constant exposure to such well-crafted design has fueled my desire to be a part of the community of professionals who craft these visually appealing and functional experiences for people across the globe.

Being enveloped in the world of design has affirmed my passion to contribute to the creation of cool and purposeful products that enrich the lives of users worldwide.

3Tell us more about your business/company, job profile, and what you do.

In my role as a Lead Product Designer, I manage processes within the product team. This includes robust communication with stakeholders, the development and maintenance of a comprehensive Design System, and a dedicated effort to enhance the product design culture within our company. Additionally, I take on the responsibility of overseeing the launch of brand new products, ensuring their successful introduction into our company's portfolio.

In my capacity as a design lecturer, my duties encompass meticulously preparing webinars, lectures, and engaging team or individual exercises for students. I diligently review and provide constructive feedback on students' homework, with the goal of refining and enhancing their design capabilities. This dual role allows me to not only contribute to the growth and improvement of our own products but also to nurture the next generation of talented designers through education and mentorship.

4What’s your favorite kind of digital design and why?

My design philosophy revolves around a user-centric approach. I have a profound appreciation for design that places users at its core, where their needs, experiences, and satisfaction take precedence. This approach involves a deep understanding of the target audience, empathizing with their challenges and desires, and crafting solutions that not only meet but exceed their expectations.

It's the type of design that not only delights users but also makes their interactions more seamless, enjoyable, and meaningful. The user's journey is a tapestry of experiences, and my favorite kind of digital design is one that weaves this tapestry with care, consideration, and a commitment to enhancing their lives through thoughtful and intuitive design.

5To you, what makes a “good” design?

Good design is always both functional and emotionally engaging. It should help users accomplish their tasks effectively while also creating a positive emotional connection. Let's break down the two key aspects I've mentioned:

A) Functional Design:

Functional design is about creating products, systems, or interfaces that serve their intended purpose effectively and efficiently. It prioritizes usability, practicality, and user-friendliness. A well-designed object or system should make it easy for users to achieve their goals, whether that's using a tool, navigating a website, or interacting with a product.

B) Emotional Design:

It considers the user's emotional responses and feelings when interacting with a product, service, or environment. It goes beyond pure functionality to create a connection and engage the user on an emotional level. This emotional engagement can lead to brand loyalty, customer satisfaction, and user retention.

6Describe your design style and its main characteristics.

I constantly aim to create designs that are vibrant and unforgettable. However, the challenge lies in maintaining clarity and usability while infusing a strong visual impact. It demands careful consideration and restraint to strike the right balance between a striking design and user-friendliness.

Balancing clarity and usability with the pursuit of memorability is an ongoing endeavor. It involves thoughtfully selecting color palettes, typography, and layout to make your design shine without overwhelming users. Through careful testing and refinement, you can ensure that your design is both a memorable experience and a user-friendly one, leaving a lasting positive impression.

7Tell us about your design process.

My process for product design and development is based on user-centric design and well-structured. Here's a breakdown of my approach:

A) Understanding User Problems:

I start by gathering insights into the problem users face, including current product metrics and user pain points. If necessary, I conduct UX research, which often involves problem interviews with users. This initial understanding sets the stage for finding a solution.

B) Competitor Analysis:

I analyze both direct and indirect competitors to gain a comprehensive view of the existing landscape. This helps in shaping my design and solution strategy.

C) Wire-framing and Prototyping:

With a clear understanding of the problem and competitive landscape, I create wireframes to outline the structure of the solution. These wireframes then evolve into interactive prototypes, often using tools like Figma. When needed, I even create detailed animations in Figma or After Effects, that I may convert to Json and later hand over to developers.

D) User-Testing:

User testing is a crucial step in my process. I use prototypes to conduct UX tests with users. Feedback from these tests helps refine the user flow, and any necessary adjustments are made based on the results. To consider the user preferences, I prepare designs for both Dark and Light modes. Thanks to variables in Figma, now it’s very easy to handle.

E) Handover to Developers:

Once the design is refined and approved, I prepare the designs to developers, ensuring that iOS and Android devices are covered. The comments in Figma provide clear guidance for implementation.

G) Launch and Iteration:

Finally, I launch the changes, but my process doesn't end there. I emphasize the importance of continuous improvement and working on the next interaction of the product, which is a vital part of the iterative design process.

8Where do you draw inspiration from?

In my creative journey, I've discovered that inspiration knows no bounds; it's a ubiquitous force that permeates all aspects of life. I find it in the harmonious melodies of music, in the tantalizing previews of movie trailers that stir my imagination, and even in the artful allure of captivating banners that adorn our digital landscape.

But beyond these readily accessible sources, my explorations across the globe have unearthed a deeper well of creativity. Traveling to different countries, I immerse myself in their unique cultural nuances, absorbing the vivid tapestry of traditions, art, and ways of life that each destination offers. This mosaic of influences from near and far serves as a boundless reservoir from which I continually draw my wellspring of inspiration, infusing it into my creative pursuits.

9What current trends in digital design (or really anything digital related) are you most excited about?
Design trends, as with many aspects of the creative world, exhibit a cyclical nature, often revisiting and rejuvenating themselves after a few years. While the design landscape evolves, some elements remain timeless and enduring. For some, the allure of neon gradients, the elegant simplicity of clear typography, and the captivating allure of cool 3D aesthetics seems to be eternally relevant.
10Congratulations! As the winner of the 2023 Vega Awards, what does it mean to you and your company and team to receive this award distinction?
Our product redesign involved dedicated effort and creativity, and we're thrilled that the Vega Digital Awards recognized and appreciated our work. This acknowledgment motivates us to keep pushing the boundaries of design, always with our users in mind. It's a reminder of our journey and an inspiration to continue enhancing our product in the future.
11Can you explain a bit about the winning work you entered into the 2023 Vega Awards, and why you chose to enter this project?

Over the past year, my colleagues and I have poured our efforts into developing a music streaming platform that we're immensely proud of. We initiated a comprehensive App redesign, successfully introduced car support for in-vehicle entertainment, and launched a Web version of our product to broaden our user base. Our journey has been one of continuous improvement, with a steadfast commitment to delivering an exceptional music streaming experience. We look forward to more accomplishments in the future.

Demonstrating our accomplishments and sharing our progress with audience has been a priority for our team. It's not just a matter of showcasing what we've achieved; it's about reaching a diverse and extensive audience and making an impact that extends far beyond our immediate surroundings.

12What was the biggest challenge with this project?

Our most significant challenge revolved around the complete reimagining of our product's design, particularly the transformation of the user interface (UI) into a more contemporary and visually engaging experience.

Simultaneously, we endeavored to enhance the user experience (UX), making it more user-friendly and intuitive. This task was not merely a technical overhaul but a creative and strategic endeavor to revitalize and align our product with modern design standards and user expectations.

13How has winning an Award developed your practice/career?
My foremost professional dream is to secure a position as a respected member of the Spotify product designers team. This aspiration is a driving force behind my dedication and hard work in the field. I'm hopeful that the recognition I've received through Vega Digital Award will not only propel my career but also serve as a tangible demonstration of my commitment to excellence and innovation.
14What are your top three (3) favorite things about the digital industry?

First and foremost, my role as a digital specialist provides me with a unique opportunity to directly influence and improve the tools and experiences that people use in their everyday lives. It's a gratifying experience to know that the work I do can have a meaningful impact on enhancing user experiences and making tasks more efficient and enjoyable.

Secondly, the digital industry is a dynamic and ever-evolving field. This constant state of change allows me to continuously explore and learn about cutting-edge technologies, trends, and innovations. Staying up-to-date in the digital realm is not only professionally enriching but also personally satisfying, as it keeps me connected to the pulse of the modern world.

Thirdly, the digital landscape fosters a collaborative and innovative environment where creative solutions are encouraged. This culture of creativity and problem-solving fuels my passion for what I do, making each day a new opportunity to explore, learn, and contribute to the evolving digital landscape.

15What makes your country specifically, unique in the digital industry?
One of the aspects I truly appreciate about Germany is the remarkable diversity within the digital industry. It's a place where I've encountered an incredible multitude of professionals from various corners of the world, all eager to share their knowledge and experiences. This diverse and inclusive environment not only enriches my learning but also fosters a collaborative spirit that contributes to the vibrant and dynamic digital landscape in Germany.
16Where do you see the evolution of digital industry going over the next 5-10 years?
I'm deeply engaged with AI technologies, including applications like Photoshop AI, Chat GPT, and Midjourney. I firmly believe that the future lies in AI, offering the potential for ecological sustainability, increased speed, automation, and beyond. These AI-driven advancements are not just transformative but also promise to make our world more efficient, environmentally friendly, and seamlessly integrated. As AI continues to evolve, it has the capacity to reshape industries and enhance the way we live and work.
17If you were a student entering this industry or an aspiring Vega Award submitter, what advice would you give them?

Navigating the challenges that arise during the learning process can be quite demanding, especially when external pressures mount. However, it's crucial to remember that persistence and resilience are key. Despite the hurdles, pushing forward and refusing to give up is the path to attaining superior outcomes.

The pressure, though often taxing, can serve as a catalyst for growth and personal development. When we stay committed to our goals, we position ourselves for success, making the journey through the learning process all the more worthwhile.

18What resources would you recommend to someone who wants to improve their skills in the digital industry?

In today's digital age, valuable information is abundantly accessible across various platforms. From educational content on YouTube to professional insights on LinkedIn, creative inspiration on Dribbble and Behance, curated content on Telegram channels, in-depth knowledge in books, and visual storytelling on Instagram, information is readily available and diverse.

These platforms have transformed the way we learn, connect, and find inspiration, making knowledge easily attainable from a multitude of sources.

19Tell us something you have never told anyone else.
Presently, I'm passionately engaged in the establishment of my very own design studio. This endeavor is currently a well-kept secret. The anticipation and excitement I feel are palpable, and I can't help but emphasize that this studio holds the promise of being nothing short of a thrilling and promising venture.
20Who has inspired you in your life and why?
My deepest well of inspiration, which nourishes my professional path, is undeniably my beloved husband. With every challenge I've faced and each milestone I've achieved, he's been by my side, providing the strength and motivation that I need to push the boundaries of my professional journey.
21What is your key to success? Any parting words of wisdom?
I strongly believe that a designer's proficiency in both hard skills (such as typography, 3D, motion design, graphic design, and product design) and soft skills is the key to excellence. A deep understanding of these technical aspects, combined with effective soft skills like communication, creativity, and problem-solving, empowers designers to create not only aesthetically pleasing work but also solutions that truly resonate with their audience. The synergy of hard and soft skills paves the way for superior and impactful design outcomes.
22Do you have anything else you would like to add to the interview?
My heartfelt wish for all designers out there is to never give up and relentlessly pursue their dreams. In a world filled with endless creative possibilities, I encourage each designer to harness their passion, dedication, and unique vision to transform their aspirations into reality. With unwavering determination and a commitment to continuous growth, there are no limits to what designers can achieve.

Winning Entries

Music Streaming App Redesign | 2023

Music Streaming App Redesign | Dmitry Moystsrapishvili
We proudly present our B2C music streaming platform. This product combines extensive research, user-centric design, and a passionate, ...
(read more at Vega Digital Awards)

The Board Game «Sing»
| 2023

The Board Game «Sing» | Dmitry Moystsrapishvili
"The Board Game «Sing»" is an innovative design project that not only offers a fun and dynamic party game for music lovers, but also provides a ...
(read more at Vega Digital Awards)

Dmitry Moystsrapishvili

Dmitry Moystsrapishvili's design journey began in 2017 with motion design, transitioning later to graphic design. Today, he proudly holds the position of Product Lead Designer at the esteemed international media holding company, RBC and this path has involved pivotal choices that shaped his career.

Read more about Dmitry Moystsrapishvili interview for the 2023 MUSE Creative Awards!