Interview with Dmitry Moystsrapishvili from Germany

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Dmitry Moystsrapishvili | MUSE Creative Awards

Dmitry Moystsrapishvili

Dmitry Moystsrapishvili was always inspired by the mesmerizing visuals he observes in his everyday life and yearns to be surrounded by professionals who produce and creates useful products for the public.

Interview with the 2023 MUSE Creative Awards Winner - Dmitry Moystsrapishvili

1Please give us a brief bio of yourself and your creative background.

I started my design path with motion design at a small digital agency. There, I worked close to UI/UX designers and mostly animated mobile and web interfaces to present it to stakeholders. Then I learned Lottie and JSON and started contributing to interactions within interfaces. Then I decided that I lack graphic design skills and started to learn more about it. I made lots of logos, brand identities, guidelines and animated presentations.

Watching my colleagues making mobile and web interfaces inspired me so much and under supervision of my art director I started developing in product design. Currently, I have 3 years of working experience in the sphere of product design. I’ve been to B2B, B2C products, billing system and customer products. Mostly, I’m passionate in conducting UX researches and analyzing results using different frameworks: CJM, JTBD, user stories.

2What made you become/why did you choose to become a creative?
I guess, I've always been inspired by cool visuals in products we use every day: apps, web interfaces, films and cartoons, devices, navigations. Being surrounded by design made me feel like I really want to be a part of professionals creating this cool and useful stuff for people.
3Tell us more about your business/company, job profile, and what you do.
Currently I work as a Lead Product Designer at an international media holding RBC. I manage processes in a product team, communicate with stakeholders, develop design system and improve product design culture.
4What does “creativity” mean to you?
For me, creativity is something that could be developed by the framework of Design Process. Everybody may be creative if they approach their own method which helps create new ideas. The designing process can certainly provide a structure for generating and refining new ideas.
5To you, what makes a “creative” idea and/or design?

I guess, idea or a design becomes ‘creative’, when it expands the boundaries of our habitual lifestyle. Creativity involves generating something new and valuable that didn't exist before or existed in a different way. This can take many forms, from a new product or invention to a work of art or a novel solution to a complex problem.

Whatever the form, a truly creative idea or design is one that goes beyond the familiar and challenges us to think differently.

6Tell us about your creative and/or design process.

I prefer listening to music while I work. It gives me one sort of energy, pushes me to work and generate ideas faster. As for the process itself, I usually start with a deep analysis of competitors, interviews with users (e.g. of adjacent products). This helps me identify gaps in the market or opportunities for innovation and gives me a better understanding of what my target audience is looking for.

From there, I begin brainstorming and generating ideas, using my analysis as a foundation. It can be helpful to use techniques like mind mapping or free writing to explore different angles and possibilities.

As I begin developing my ideas, it's important to stay open to feedback and iteration. Sometimes the best ideas come from unexpected places, so it's important to keep exploring and experimenting until I find the right fit. Then, I test my ideas on potential users from the target audience and prepare the production version of my work.

7Congratulations! As the winner of the 2023 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?
Personally for me, winning the 2023 MUSE Awards is a personal goal that proves that I am developing my skills in right direction. It can also help boost my professional reputation and potentially lead to new opportunities or collaborations. I'm very grateful for having my colleagues and friends, who supported me, gave me advices that helped me make a better product.
8Can you explain a bit about the winning work you entered into the 2023 MUSE Creative Awards, and why you chose to enter this project?

I've always been passionate about music. As a music lover, I have about 15,000 songs of different genres added to my favourites. Once I've decided to create a board game for people, who may share their love to music with each other. I started from the rules and the concept of a game and then moved to design: logo, branding, packaging, cards, rules, app, merchandise and finally, a show-reel presenting the work.

The result seemed quite full in terms of different spheres of design, so I decided to enter the MUSE Creative Awards and show it to public audience. In some time I'm planning to publish the game with the help of crowd funding platforms and make the life of music lovers more fun.

9What was the biggest challenge with this project?
I suppose, it was about making my little music dream come true. It had to be the best product for me and at the same time for people who will play this board game with each other.
10How has winning an Award developed your practice/career?

Winning an award can be a significant accomplishment and a meaningful recognition of my hard work. It may provide validation and affirmation of my skills and creativity, and can be a source of motivation. Beyond personal satisfaction, winning an award also has practical benefits.

It can boost my professional reputation and help me stand out in a competitive field, potentially leading to new opportunities, collaborations and clients. It can also be a powerful marketing tool, helping to showcase my work and attract attention from potential employers or customers.

11What are your top three (3) favorite things about our industry?

I really appreciate that design is so wide spread and diverse field with many different disciplines and specialties. There are countless ways to apply design principles and create meaningful and functional solutions for people. One of the strengths of the design field is its versatility and adaptability.

Designers are constantly exploring new materials, technologies, and approaches to problem-solving, and are often at the forefront of innovation and experimentation. Design can also have a profound impact on society, shaping the way we interact with each other and with our environment.

12If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?
Don't be afraid of failures in the design field because they are a natural and inevitable part of the creative process. In fact, some of the most successful and innovative designs have come as a result of trial and error, experimentation and learning from mistakes.
13What resources would you recommend to someone who wants to improve their skills in the creative industry?

1. YouTube - there you may get anything you want from tutorials to work processes which may help you get the proper experience and develop skills.

2. Behance and Dribble - huge portfolio bases. They may develop your watchfulness in design.

3. Product and Design conferences: Apple, Google, Figma, GoPro, DJI - always give an inspiration and a taste of innovative design in real products.

4. Products we use every day - Sometimes the best inspiration are the thing we use and see every day: smartphone, TV, posters, trailers, typography on the streets, jewellery, promo videos, short videos on Instagram and TikTok, architecture, furniture, etc.

14Tell us something you have never told anyone else.

I really love designing but my biggest dream is to make my artwork recognizable all over the world. Currently, I am making some content with my Emotional Art works for my Instagram page. Hopefully, I'll have some more spare time to grow the audience there and become an artist.

15Who has inspired you in your life and why?
My biggest inspiration in design sphere is my Art Director Daria Korshunova from the first design studio I've worked for. She really made a positive impact on my development as a graph and product designer
16What is your key to success? Any parting words of wisdom?
For me the key to success is to create something personal tapping into own experiences, interests, and values. Infusing the work with own creative voice helps stand out in a crowded field, and can make the work more memorable and impactful.

Winning Entry

The Board Game «Sing» | 2023

“The Board Game «Sing» And Tts Branding” is a design project about dynamic party game for music lovers. It offers a fun and ...
(read more at MUSE Creative Awards)

Dmitry Moystsrapishvili 

Dmitry Moystsrapishvili was always inspired by the mesmerizing visuals he observes in his everyday life and yearns to be surrounded by professionals who produce and creates useful products for the public.

Read more about this interview with Sun Jian from China, the Silver Winner of the 2023 MUSE Creative Awards.