As General Manager of Omdesign, Diogo’s tireless curiosity allowed him to have strong relationships with clients and create quality visuals/creative work.
I consider myself a curious person and a tireless observer and I realized that designing would be my future. The creativity, art and industry were always a part of my life. I inherited my passion for art from my maternal grandparents, who were both painters; and my fascination by industry and management came from my father. So, I ended up learning about these different areas every day and the truth is that being a designer happened to be a natural course for me. I studied Design and Marketing and, in 1998, I’ve founded Omdesign. Fortunately, and since then, the company never stopped growing.
Entering into the design area and the digital world was a natural consequence. To be well succeeding, we need to continue reinventing our agency and the solutions presented. Consequently, the digital segment raised, and we saw that our clients would benefit with digital solutions, therefore day after day, we became more and more digital, always preserving the focus in design as a strategic solution.
The company has begun its activity for more than 22 years ago. We work on our clients’ brands daily, from Leça da Palmeira (Matosinhos) to the world, having admiration as the goal and the respect of their clients – the final consumer.
The strong relationships that Omdesign’s team has built over these decades are the result of the dedication and the unique way the agency embraces each project, always offering innovative and highly effective solutions.
We like to think that our design style is timelessness, where we will look at it a few years from now and still love it. That is our goal.
We seek for inspiration in everything that we see and surrounds us. Even the simplest things can inspire us to develop a great luxury project. We need to pay attention to all the details, to nature, to everyone and everything we face every day.
Simplicity. Clean design is certainly a trend.
We are so proud to be recognized once again by the Vega Awards. It is a pleasure for our team to keep taking the best of Portuguese design across borders and to be recognized for the very differentiating solutions we create every day.
The Honore Port film was developed to mark more than 400 years of history of Quinta do Crasto, an emblematic Portuguese estate from Douro with wines recognized worldwide. We created and developed a conceptual film that, in a little bit more than 5 minutes, shows all the history and essence of this unique Douro estate. This film is a tribute to Quinta do Crasto’s founder, Constantino de Almeida, who always defended the motto “Honore et Labore” (Honour and Work) and it also aims to pay homage to all those that, since 1615, were invested in farming the vineyards and creating unique and authentic wines, as Honore Port.
We’ve chosen this project because we think that the film tells this unique story in a particular way and because it has interesting and exceptional characteristics and techniques that distinguish it amongst others.
Fortunately, we have been awarded for our work in the last few years, which is a consequence of the hard work and excellence we put in everything we make. All the prizes achieved are a strong motivation for us to keep going in the same route we’ve defined since the beginning in 1998.
It is difficult to choose only three, because I really think that this industry is fascinating, but I can refer, for instance:
- Every day is a new challenge, considering that design and advertising areas are in constant evolution;
- The daily need to analyze each brand and always present them with the best solution is also a plus that makes each day unique;
- We do not have routines, which is an advantage because it develops our ability to improvise and also challenge ourselves every day.
The Portuguese people are unique in the art of doing-well in several fields of activity and creative and digital industry is not an exception.
In the next 5-10 years, I believe that we will be able to see even more innovative options in this sector. As any other creative industry, the digital industry is also in permanent progress, in terms of new communication platforms, tools, coding and new ways of catching the consumers’ attention. For that reason, the digital/creative solutions presented will be more surprising, even when they are the most simple or sophisticated ones.
The only advice I can give is to work hard. As far as I know, this is the only key to succeed.
You should never stop learning. It is crucial to always create distinctive and innovative solutions, never forgetting that simplicity is a plus, because often (if not always) less is more.
My biggest inspiration were my grandparents, undoubtedly, both of them being painters. They are, even now, one of my main sources of inspiration, like my father, to whom I owe the fascination for the world of management.
I really believe that if there exists a key to success, the key is to work hard. Only by working a lot every day, always focusing on the excellence and accuracy will we be able to succeed. Personally, I think it is also extremely important to be ambitious, bold and to do better and differently day after day. If we have a truly positive attitude, the success will come naturally.
Established in 1998, Omdesign is a 100% Portuguese design and advertising agency that works on a daily basis for clients that honor it with their loyalty.