Interview with Dimitar Prodanov, Omni Creative, Macedonia

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Dimitar Prodanov

By doing ample market research and more, Dimitar has an eye for designing, meeting the needs of the customers.

Interview with the 2021 MUSE Design Awards Winner - Dimitar Prodanov

1Please give us a brief bio of yourself and your design background.

Exactly 15 years ago I founded OmniCreative, a branding and packaging studio in which I am enjoying the role of an independent designer up until now. Prior to that I worked in Publicis Macedonia where I learned a great deal of the way of work and gained an immense experience.

But my love for graphic design was ignited when I started my career in 2001 as an assistant to a 60-year old packaging design guru Lazar Dimitrievich, who have never touched a computer in his entire life. Times were changing and he needed a kid with some Photoshop and Illustrator experience where I stepped in.

2What made you become/why did you choose to become a designer/artist?

The craving for creating has been present in me ever since I remember. Even back in my school days, I was producing music and writing poetry. Shortly afterwards, I discovered Photoshop and found my passion for the visual arts.

3Tell us more about your business/company, job profile, and what you do.

I own an agile studio, OmniCreative ( that I created in 2006. We are a small dynamic company focused on branding and packaging and we all love what we do. Our intention is to keep a small team in which the designer can be in direct communication with the client, allowing more convenient understanding of the business needs. I personally cover every aspect of the process, from sales to research, strategy, design, prepress and invoicing.

4What does “design” mean to you?

Design means visual communication. It is all about attracting and keeping the viewer’s attention, creating the right emotion, and most importnatly leaving a mark in the viewer’s experience.

5What’s your favorite kind of design and why?

My favorite kind of design is packaging design, because it adds more value compared to some promotional materials with shorter life span. It lasts longer, it makes a larger impact, it affects the first sales of the product and can also create a unique experience.

6To you, what makes a “good” design?

A good design is like good poetry. It must not leave you indifferent after the first contact.

7Describe your design style and its main characteristics.

I don’t feel there is a specific design style we relate to. What we do is applied art and it needs to fulfill its role, meaning it needs to give results. So the style may vary from project to project as we have built the needed adaptability to meet our customer’s needs.

8Tell us about your design process.

The design always starts with a research. First is market research, then the competitive landscape, and after that defining the main guidelines for the product positioning. The final steps include design, prepress and production supervision.

9Congratulations! As the winner of the 2021 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

Getting the FIRST International recognition on the 15 Years Anniversary of my studio means a new phase in my career. This was the only way to raise my brand’s identity and show me that I am on the right path.

In spite of making me more trustworthy in my clients eyes, now I am setting new more confident standards in what I do, always having in mind that the next design I do can collect another worldwide recognition.

10Can you explain a bit about the winning work you entered into the 2021 MUSE Design Awards, and why you chose to enter this project?

NoBull… is new, rebel, avant-garde snack brand especially developed for the US market. We did it with intention to reframe the marketplace and the way people consume. In contrast to most premium snack brands, that charge more so they can pay for their expensive advertising, celebrity endorsements and influencer campaigns, NoBull… concept was built around the idea of getting the best value for money, focusing on what really matters: the ingredients, the taste, and the customer satisfaction. The name itself is unconventional for food category, but speaks for itself, “NOBULLSHITTING, delivering just tasty snacks!”

No Bull.. is a great unique concept that really sets apart from what is on the market at the moment. That gave us the optimism to enter a competition which resulted with the anticipated recognition.

11How has winning an Award developed your practice/career?

It gives me more confidence to better support clients in the business aspects associated with creating a new design.

12Where do you see the evolution of design industry going over the next 5-10 years?

The audience always looks for something fresh. People by nature get bored with repeating characteristics quickly. And I believe the design doesn’t change drastically at one point. It just changes step by step, evolving in the needs of the audience.

One point that has already risen is sustainability. I expect this to become a more common concern in the eyes of the companies in near future.

13If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Keep yourself updated with what is recognized in the industry, so you can know when your project is up for the challenge.

14What is your key to success? Any parting words of wisdom?

Love what you do and always give 100%. It doesn’t matter if you are doing a project for free or you gave a big discount and now you don’t want to invest a lot of time.

Also collaborate with other professionals, synergistic critical thinking is very useful.

Winning Entries

No Bull... Just Tasty Snacks! | 2021

No Bull... Just Tasty Snacks! | MUSE Design Awards

NOBULL… is new, rebel, avant-garde snack brand especially developed for the US market. Based in Europe, the creative team...
(read more at MUSE Design Awards)

Omni Creative

Omni Creative is an award-winning graphic design studio based in Macedonia.