Interview With Colleen Jones From Content Science, United States

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Colleen Jones

Colleen Jones founded Content Science, an award-winning organization that assists International leaders in creating strong content.

Interview With Colleen Jones From Content Science, United States


Interview With The 2022 TITAN Business Awards Winner – Colleen Jones

1Please provide us with a brief bio of yourself.

I’m the author of The Content Advantage and founder of Content Science, an end-to-end content company that turns content insight into impact. I have advised or trained hundreds of leading brands and organizations as they close the content gap in their digital transformations. I’ve been recognized as a top instructor on LinkedIn Learning, one of the Top 50 Most Influential Women in Content Marketing, a Content Change Agent by Society of Technical Communication’s Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations.

2What is your role in the company?

I'm the founder and president of Content Science and have grown it into an end-to-end content firm that closes the content gap in digital transformation. I led Content Science to develop the content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer online certifications through Content Science Academy. These continue to empower top organizations ranging from ServiceNow to The Home Depot to American Cancer Society.

3Please tell us more about your organization.

Content Science started 10 years ago, offering boutique consulting on content and digital strategy. The company built a strong reputation as a data-informed and comprehensive strategy and consistently earned solid revenue. 3 years ago, I decided to focus on growth by expanding the vision for Content Science into an end-to-end content firm, offering not only content strategy but also a range of products and services to implement the strategy. The pandemic made realizing this vision extremely challenging. But the growing Content Science team rose to the challenge.

As far as what Content Science does, we bring together the complete capabilities a company needs to transform or scale its content approach for customer experience and employee experience. Through robust analysis, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX, we turn content insight into impact. Our unique content solutions include CS Forge, CS Lab, and CS Brain, to meet our clients’ growing needs.

4Congratulations! As the winner of the TITAN Business Awards, what does it mean for you and your team to receive this distinction?

This is a very exciting win and the team is delighted to be recognized in this way. After we had to initially shelve our plans for growth in 2019 and most of 2020, we saw significant expansion in 2021, with a 175% increase in revenue.

We’re thrilled to have won gold in the growth achievement category at the 2022 Titan Business Awards. This is our first award for business success specifically, and it’s a tremendous honor.

5How has winning an international award help promote your organization?

Content Science has earned a range of prestigious awards for our content work with clients and for our products, which have raised our profile and brought in new leads, but this is our first award recognizing our business accomplishments. That makes this win extra special.

Also, we’re a global firm, and winning an international award helps businesses around the world appreciate our wide reach.

6What have you found to be a hindering factor, for your business, during the entire course of the pandemic, and how did you overcome that hinderance?

We pushed to grow during a very uncertain economic time when in-person meetings were not possible. To overcome this, we modelled the approach we encourage our clients to take by relying on digital content to drive our growth. We put our time, heart, and money where our mouth is. And the effort paid off.

7What are the current trends in the business industry that you are most excited about?

I’m very excited about digital transformation, which has intensified due to the pandemic. Businesses now depend more and more on long-term relationships with customers that are digital–usually involving subscriptions, repeat purchases, and loyalty building. And companies are grappling with their employees working remotely in this digital paradigm.

When business is digital, content is critical. I’m excited to see companies give new attention and resources to the content on their websites, mobile apps, social channels, employee portals, and more. Companies face a great opportunity to get content right by developing smart content strategy, systematic content intelligence, and scalable content operations. It’s time to make your content make a difference to your customers and your employees.

8What resources would you recommend to someone who is searching to improve their business prospects and organizational success?

You Are a Badass book series, The Big Leap, CEO Excellence, Books and presentations by Shawn Achor.


Winning Entry

Content Science Review (CSR) | 2022

Interview With Colleen Jones From Content Science, United States

Content Science Review (CSR) is an award-winning digital magazine and education platform that creates and curates only the best content about content. We bring together insight…
(Read more at TITAN Business Awards)

 

Colleen Jones

Colleen Jones founded Content Science, an award-winning organization that assists International leaders in creating strong content.


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