Interview with Chun-Yi Lu of BaHaus Design Studio

Interview with Kate Pine from Canada
October 2, 2023
Interview with Jialiang Guo from United States
October 3, 2023

Chun-Yi Lu

At 29 years of age, Chun-Yi Lu, known as "Eight," is a Graphic Designer. Chun-Yi obtained a bachelor's degree in visual communication design from a private science and technology university, with a specialization in the night department.

Interview With The 2023 MUSE Design Awards Winner – Chun-Yi Lu

1Please give us a brief bio of yourself and your design background.

Hello World! I'm Chun-Yi Lu, a 29-year-old Graphic Designer and you can call me "Eight". I graduated from a private university of science and technology and graduated with a bachelor's degree in visual communication design from the "Night Department".

I am currently a graphic designer at BaHaus Design Studio, I have Asperger's which allows me to see my beloved work from a different and unique perspective. This creates limitless conceptual blueprints for my hometown.

2What made you become/why did you choose to become a designer/artist?

In fact, I spent a total of eight years in college, and for the first four years, I was unable to adapt to the original industrial management course, which made me wonder how I could stand on my own even though I was drawing and doodling almost every day. At that time, I skipped school every day because I couldn’t understand the industrial management course.

However, one wonderful night, I heard a voice clearly in my ears: "Oh! Don't you like to draw? What are you going to do after studying? "Strange to say, because of that voice, I changed my mind and immediately changed to the Department of Visual Communication Design. I work very hard to realize my dream of becoming a designer.

3Tell us more about your business/company, job profile, and what you do.
BaHaus Design Studio mainly creates special conceptual design works for my hometown and managed to turn ideals and dreams into practice and results. Presently, BaHaus Design Studio design scope includes: brand identity system design, graphic design, advertising design, packaging design and more.
4What does “design” mean to you?
I think design is a synthesis of three processes: feeling, touching, and moving. All three processes are indispensable!
5What’s your favorite kind of design and why?
I love brand identity system design because it represents all the great stories, all the good feelings, all the ideas that touch people's hearts and all the results of being moved by a brand.
6To you, what makes a “good” design?
Completing a design or project feels great, but what really matters is the emotional impact it has on people, and that's what makes for good design.
7Describe your design style and its main characteristics.
I enjoy incorporating traditional Chinese colors into my design plans, infusing the essence of Chinese culture into the visual aspects, concepts, and final outcomes of my work.
8Tell us about your design process.
I have a habit of thoroughly examining and personally connecting with the object I'm designing. I document my emotions, how it impacts me, and ultimately, I employ creative ideas to craft the ideal and flawless piece.
9Do you think your country and its cultural heritage has an impact on your design process?
As a Chinese individual, I have been immersed in Chinese culture since I was a child, so I use traditional Chinese colors as the basis to understand and feel the whole design process.
10Congratulations! As the winner of the 2023 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?
I think it makes it even more important for me to actively and continuously create designs that moves people's hearts.
11Can you explain a bit about the winning work you entered into the 2023 MUSE Design Awards, and why you chose to enter this project?

This is my first MUSE Design Awards and I have only registered two concept works:

A) Reconstruction of Taoyuan City Emblem Identity.

B) Shimen Dam Brand Concept Identity Plan.

Both concept works won silver awards in the conceptual category! The first is the Reconstruction of Taoyuan City Emblem Identity which is a unique concept emblem designed for my hometown with my identity as a Taoyuan person which represents the era of Taoyuan people's humble attitude, ethnic equality and harmony.

The Shimen Dam Brand Concept Identity Plan centers around the Shimen Dam Scenic Area, which was previously the largest reservoir in the Far East. It draws inspiration from the challenges faced in the past and captures the sentiments and emotions of the people.

In terms of vision, color, and concept, it captures the breath-taking sensation of gazing out at from the Shimen Dam, as well as the delightful feeling of leisure and relaxation while enjoying the scenic surroundings. This conceptual brand identity plan has been crafted to encompass these experiences. I'm eager to introduce these two concept works, both deeply connected to showcase my hometown to the global audience.

12What was the biggest challenge with this project?
The biggest challenge of the two concept works is how to move people's hearts with a single moment!
13How has winning an Award developed your practice/career?
It makes me more determined to pursue my dream of becoming a graphic designer in my hometown, one step at a time, with humility.
14What are your top three (3) favorite things about our industry?

A) I can see many aspiring designers and dreamers who are waiting to build dreams.

B) The joy of dreaming and designing for dreamers.

C) See dreamers smile brightly and hopefully because of the works I designed for them.

15Where do you see the evolution of design industry going over the next 5-10 years?
I believe that design tools have significantly improved in recent years. While in the next 5-10 years, some tasks might be automated by generative AI, I still think that the human ability to feel, connect, and evoke emotions is irreplaceable. So, I find it unlikely that all design work will be fully automated.
16If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?
Love your work and stay passionate about design. Let your own emotions and the ability to connect with others fuel your creations, ensuring they touch people's hearts.
17What resources would you recommend to someone who wants to improve their skills in the design industry?
What matters most in design isn't the tools or techniques, but whether the work can touch people emotionally. So, the crucial elements are feeling, connecting, and evoking emotions, which are the real design skills.
18Tell us something you have never told anyone else.
I would like to talk to all the students studying in the Department of Visual Communication Design in the "Night Department": "The mind is everything, What you think you become."
19Who has inspired you in your life and why?

I want to express my gratitude to all the teachers who generously guided and advised me on my academic challenges. I'm also thankful for their valuable guidance in improving my design skills for special college projects.

I want to express my gratitude to my great instructors and even the tough judges. Thank you for pushing me to excel. I also appreciate those who doubted and challenged me because it's through their skepticism and challenges that I developed my skills. I'm especially thankful for the supportive voices that kept me going and prevented me from giving up. Throughout this journey, it's been my teachers and friends who've been my constant support and inspiration

20What is your key to success? Any parting words of wisdom?
“Just as a sea originates from low-lying areas, a king originates from a lowly person.”

Winning Entries

Reconstruction of Taoyuan City Emblem Identity | 2023

Reconstruction of Taoyuan City Emblem Identity | Chun-Yi Lu

Shimen Dam Brand Concept Identity Plan | 2023


In Taoyuan, Taiwan, in the 53rd year of the Republic of China, the Shimen Dam was built, it was once the largest …
(Read more at MUSE Design Awards)

Chun-Yi Lu

At 29 years of age, Chun-Yi Lu, known as "Eight," is a Graphic Designer. Chun-Yi obtained a bachelor's degree in visual communication design from a private science and technology university, with a specialization in the night department.

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