Interview with Chris Zecco, Video Manager of MarketReach, Inc, United States

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Chris Zecco

Chris is the Video Manager of MarketReach, where his proficiency in marketing and videography led him to providing tech companies with full-service event management and partner marketing programs.



Interview with the 2020 NYX Awards Winner - Chris Zecco

1Please give us a brief bio of yourself and your background.

My name is Chris Zecco, I am the Video Manager at MarketReach, Inc. and I've been working in the video production industry for the past 15 years. This project was completed by myself, and Beth Pike. Beth is a Jr. Motion Designer, and she was responsible for really making this video come together. She took my storyboards and general ramblings and created something that the client was really excited about and that looked really great. Beth has been with us for the past 2 years, and comes from a traditional animation and 3D animation background. Creating a video like this was something that was a bit out of the box for her, but she conquered it with ease.

2What led you to become a videography professional?

Watching skateboarding videos as a teenager was the thing that first got me into videography, it spiraled from there into decades of learning everything I could about cameras, cinema, motion graphics, branding, marketing, and design.

3What is your role in the agency, and what traits should a videography professional possess to be successful in their role?

I am the Video Team Manager at MarketReach, Inc. Something that I cannot stress enough that the university name on your resume has zero impact on whether I consider you for a position. The things that help you stand apart from the pack are: proficiency in basic video shooting and editing terminology, skills, etc, combined with the ability to get along with others, and work as a team effectively.

4Tell us more about your agency/company.

Before Hewlett-Packard merged with Compaq, before Compaq bought DEC, back when “google” was just a nonsense word, MarketReach was serving technology marketers.

In those early days (starting in 1994), we provided tech companies with full-service event management and helped them implement partner marketing programs.

5What is your own definition of great videography?

Great videography tells a story, and can capture and hold a viewers attention throughout the duration of a piece. This isn't just due to the way something looks or sounds, but the combination of visuals, voice over/talent, storytelling, color and sound design.

6Congratulations! As the winner of the NYX Video Awards, what does it mean for you and your team to receive this distinction?

It is an honor for my team to have received this distinction. This particular project was a tight turnaround, with lots of requests we needed to satisfy in order to make it successful for our client. A lot of effort went into pulling off the final product, and the client was very satisfied.

7How has winning an international award help to promote your agency and works?

Winning an international award helps our agency promote ourselves beyond the borders of our country. We have been honored to receive many national awards in the past, but this one helps set us apart.

8What are the top three (3) favorite things about the videography industry?

Top three favorite things about the videography industry are:

- Every project is unique, and brings it's own challenges and pitfalls.

- Everyone I have met in the video industry is just a great and genuine person (feature films, short films, marketing communications, motion graphics, etc)

- It combines all the best aspects of graphic design, music, cinema, sound design, writing, people management, etc.

9Where do you see the evolution of the videography in the next 5-10 years?

It's hard to say where the video industry will be in the next 5 to 10 years. So much has changed in such a short time, the growth that we could see is exponentially greater than anything we could predict. A mere 10 years ago Netflix was still delivering DVDs, YouTube was just getting its bearings on the media market, and VR/AR were still gimmicks.

10What is your key to success? Any parting words of wisdom?

The key to success is being able to work with others effectively, even when there are differing opinions and directions. Being a team player is something that I think is more valuable than how great your design or videography skills are.



Winning Entries

The HPE Challenge Event | 2020

The HPE Challenge Event | NYX Marcom Awards

As is widely known among B2B technology marketers, tech solutions made for the enterprise are notoriously hard to differentiate. Industry events...
(read more at NYX Marcom Awards)

Dell EMC PowerEdge Servers: Find Your Edge | 2020

Dell EMC PowerEdge Servers: Find Your Edge | NYX Video Awards

What is data at the edge? How does DellEMC provide compelling compute and data solutions. Solutions for extreme environments such as stadiums...
(read more at NYX Video Awards)

MarketReach

MarketReach Inc.


MarketReach provides tech companies with full-service event management and helps them to implement partner marketing programs.


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