Interview with Chiao Chun Su, 23Design, Taiwan

Chih-Yuan Chang | MUSE Creative Awards
Interview with Chih-Yuan Chang, United States
July 13, 2021
Interview With David Capece at CROOW, United States
July 14, 2021

Chiao Chun Su

Chiao’s creative process is all about learning new things, while having fun in uncharted territories and making his ideas digestible for all.

Interview with the 2021 MUSE Creative Awards Winner - Chiao Chun Su

1 Please give us a brief bio of yourself and your creative background.

Founded in 2010, 23Design is a specialist in content curation, strategic planning, experience design and hybrid exhibition. We combine education and entertainment via experiential learning and game-based marketing.

2Tell us more about your business/company, job profile, and what you do.

We create interactive multi-sensory experiences and apply interactive designs to marketing projects, museum displays, education programs and content promotions. Combining creativity, technology and visual new media, our mission is to design and deliver innovative and visitor-friendly exhibition experiences with our initial user analysis, strategic planning, design process and extensive experience.

3What does “creativity” mean to you?

Creativity means the Muse of inspiration, the cradle of fun and the moment of serendipity.

4To you, what makes a “creative” idea and/or design?

A creative idea requires reading extensively, exploring relevant knowledge, connecting the dots and adding some fun.

5What's your favorite part of the creative process and why?

Learning about new things. With each project, I dig up the fun in an uncharted territory and transform it into a digestible, engaging exhibition experience.

6Describe your creative style and its main characteristics.

Fun and educational are the main elements of my creations.

7Congratulations! As the winner of the 2021 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?

We thank the jury for the recognition. This award motivates and propels our team forward.

8Can you explain a bit about the winning work you entered into the 2021 MUSE Creative Awards, and why you chose to enter this project?

ENERGYM incorporates the knowledge of renewable energy into a gym, which disseminates information on green energy and engages visitors through digital art and interactive technology, so we have found ourselves in the category of Experiential & Immersive.

9What was the biggest challenge with this project?

The challenge came in the form of showcasing the global concern for energy sustainability in ENERGYM, which presents the science and technology of clean energy via interesting, vivid exhibition and interactive design to contribute to the sustainable development goals in Taiwan.

Winning Entries

ENERGYM | 2021

ENERGYM | MUSE Creative Awards

ENERGYM, a portmanteau of energy and gym, is a 4,580 square foot space created by 23Design to demonstrate the beauty and..
(read more at MUSE Creative Awards)


23Design is an award-winning design studio based in Taiwan.