Interview with Chey Shaw Kuan, Designer of SC MEMORIES ENTERPRISE, Malaysia

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Chey Shaw Kuan

Kuan believes that imagination is important in the world of creativity, where you are able to think above, beyond and around various challenges.

Interview with the 2020 MUSE Creative Awards Winner - Chey Shaw Kuan

1Please give us a brief bio of yourself and your creative background.

I graduated from Tunku Abdul Rahman University College, Malaysia. My focus is illustration and majoring in visual communications and packaging design.

2What made you become/why did you choose to become a creative?

I was crazy about design and drawing when I was young. Design is my driving passion. Everything in my life is affected by it and life decisions are based upon it.

3Tell us more about your business/company, job profile, and what you do.

I want to provide the best service to our client. The main points that we focus on are: Identify, satisfy and retain. Our service projects are mainly communications design, which includes graphic design, packaging design, and marketing design.

4What does “creativity” mean to you?

Imagination is important in the world of creativity. Being able to think above, beyond and around challenges is key in order to exceed expectations and excite the senses.

5To you, what makes a “creative” idea and/or design?

For me, creativity is the way a human thinks, like imagining something or creating something to produce my design, while also reducing the burden on the environment is also important.

6Tell us about your creative and/or design process.

Normally, I will be searching around for inspirations and ideas.

Winning Entries

Juicy Handcrafted Organic Juice | 2020

Juicy Handcrafted Organic Juice | MUSE Creative Awards

Nowadays, the freshness of a product is one of the most important elements a customer will consider when it comes to choosing what to...
(read more at MUSE Creative Awards)


SC MEMORIES ENTERPRISE is a design studio that specializes in identifying, satisfying, and retaining the best services for their clients.