My undergraduate department studied architectural design. Due to my preference for product design, I turned to product design field development, and I have six years of relevant work experience.

In fact, my design inspiration is very late, purely because I really like the feeling of creation, and gradually develop into the field of design.

I am the design director of ChenChing Imagine Company Limited. My job content is to execute design profession, establish design direction and train design talents.

It is an attitude, a feeling, and a way of dialogue with the world.

"Design with continuation and expansion significance." I believe in design can bring a certain degree of infection, not just readily available.

"Good" design is the most suitable design, no matter which aspect it is, such as use method, industrial manufacturing, brand effect, etc.

I want my design to give people a sense of accuracy, neatness, and richness.

Initially, there will be conceived, and then they will be executed directly. Conceived takes up most of my time, and the execution process is always completed in one go.

If I really want to say, I think my ethnic background gives me a significant design energy. Because I am an aboriginal in Taiwan, the educational environment of the Chinese collides with my original education, and the sparks produced are an important experience in my design career.

Our company has just been established in the third year and is a very young design company. Last year, we also participated in the MUSE Design Award. we are very happy to be recognized by you this year. This continuous affirmation makes us full of confidence. Thank you MUSE Design Award.

We always hope to use design to explain culture, and use design communication to attract people's understanding and experience of different cultures. This year's entry is our company's 'emotional design', and we are delighted to be recognised by the judges.

How to rationally use abstract cultural connotations in product design, such narrative ability is a big challenge.

Winning the award has certainly given our company and me a lot of confidence. Especially for a young design company like us, it is easier to persuade the audience in terms of publicity.

Enjoy the creative process.

Feel the tangled and experience in the creative process.

Experience the life experience that is carried out at the same time due to the entire creative process.

We are actually a country with great potential. We are sympathetic and acceptability. How can we be unique in design? It should be our warm heart!

In the future, we think people will demand more and more from design. Apart from satisfying the practical scale and stimulating the senses, more emphasis will be placed on the underlying meaning, and “emotional design” will be the trend.

Keep learning, don't relax, this will not be the end, do what you should do.

The resources are all in the living, living with the heart, experiencing and enjoying life.

Many people who appear in my life will inspire me, especially my mate, because she gets along with me day and night.

The reason that drove us to continue to engage in design is not only our love of work, but also our family's tolerance for us. Enjoying life, earnestly understanding, continuous learning and progress are the ways we think can be successful.

Thank you very much for the MUSE Design Award for favoring our design, and we hope that we will have the opportunity to get your affirmation again next year.