Interview with Cheng-Yu Lan, ChenChing Imagine Company Ltd., Taiwan

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Cheng-Yu Lan

To Cheng-Yu Lan, design is an attitude, a feeling that paves way to non-verbal dialogues with the world.

Interview with the 2021 MUSE Design Awards Winner - Cheng-Yu Lan

1Please give us a brief bio of yourself and your design background.

My undergraduate department studied architectural design. Due to my preference for product design, I turned to product design field development, and I have six years of relevant work experience.

2What made you become/why did you choose to become a designer/artist?

In fact, my design inspiration is very late, purely because I really like the feeling of creation, and gradually develop into the field of design.

3Tell us more about your business/company, job profile, and what you do.

I am the design director of ChenChing Imagine Company Limited. My job content is to execute design profession, establish design direction and train design talents.

4What does “design” mean to you?

It is an attitude, a feeling, and a way of dialogue with the world.

5What’s your favorite kind of design and why?

"Design with continuation and expansion significance." I believe in design can bring a certain degree of infection, not just readily available.

6To you, what makes a “good” design?

"Good" design is the most suitable design, no matter which aspect it is, such as use method, industrial manufacturing, brand effect, etc.

7Describe your design style and its main characteristics.

I want my design to give people a sense of accuracy, neatness, and richness.

8Tell us about your design process.

Initially, there will be conceived, and then they will be executed directly. Conceived takes up most of my time, and the execution process is always completed in one go.

9Do you think your country and its cultural heritage has an impact on your design process?

If I really want to say, I think my ethnic background gives me a significant design energy. Because I am an aboriginal in Taiwan, the educational environment of the Chinese collides with my original education, and the sparks produced are an important experience in my design career.

10Congratulations! As the winner of the 2021 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

Our company has just been established in the third year and is a very young design company. Last year, we also participated in the MUSE Design Award. we are very happy to be recognized by you this year. This continuous affirmation makes us full of confidence. Thank you MUSE Design Award.

11Can you explain a bit about the winning work you entered into the 2021 MUSE Design Awards, and why you chose to enter this project?

We always hope to use design to explain culture, and use design communication to attract people's understanding and experience of different cultures. This year's entry is our company's 'emotional design', and we are delighted to be recognised by the judges.

12What was the biggest challenge with this project?

How to rationally use abstract cultural connotations in product design, such narrative ability is a big challenge.

13How has winning an Award developed your practice/career?

Winning the award has certainly given our company and me a lot of confidence. Especially for a young design company like us, it is easier to persuade the audience in terms of publicity.

14What are your top three (3) favorite things about our industry?

Enjoy the creative process.

Feel the tangled and experience in the creative process.

Experience the life experience that is carried out at the same time due to the entire creative process.

15What makes your country specifically, unique in the design industry?

We are actually a country with great potential. We are sympathetic and acceptability. How can we be unique in design? It should be our warm heart!

16Where do you see the evolution of design industry going over the next 5-10 years?

In the future, we think people will demand more and more from design. Apart from satisfying the practical scale and stimulating the senses, more emphasis will be placed on the underlying meaning, and “emotional design” will be the trend.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Keep learning, don't relax, this will not be the end, do what you should do.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

The resources are all in the living, living with the heart, experiencing and enjoying life.

19 Who has inspired you in your life and why?

Many people who appear in my life will inspire me, especially my mate, because she gets along with me day and night.

20What is your key to success? Any parting words of wisdom?

The reason that drove us to continue to engage in design is not only our love of work, but also our family's tolerance for us. Enjoying life, earnestly understanding, continuous learning and progress are the ways we think can be successful.

21Do you have anything else you would like to add to the interview?

Thank you very much for the MUSE Design Award for favoring our design, and we hope that we will have the opportunity to get your affirmation again next year.

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Interview with Cheng-Yu Lan, ChenChing Imagine Company Ltd., Taiwan

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ChenChing Imagine Company Limited

ChenChing Imagine Company Limited is an award-winning product design company based in Taiwan.