Interview with Cheng-Hsuan Huang, Director of T.M Design Studio, Taiwan

Ashot Hovakimyan | MUSE Creative Awards
Interview with Ashot Hovakimyan, Executive Creative Director & Co-Founder of Zuck&Berg Creative Agency, Armenia
May 27, 2020
Sean Kyu Kim | MUSE Creative Awards
Interview with Sean Kyu Kim, Creative Director of Kairos Design Agency, United States
May 28, 2020

Cheng-Hsuan Huang

As the Director of T.M design Studio, Cheng-Hsuan is responsible for upholding aesthetically beautiful design concepts and provide clients with the best quality residential interior designs.

Interview with the 2020 MUSE Design Awards Winner - Cheng-Hsuan Huang

1Please give us a brief bio of yourself and your background.

I am the founder and design director of T.M Design Studio in Taiwan, and a very practical designer. I am extremely demanding for the quality of life. I am focused on pursuing the aesthetics in interior design. Every piece of work I handle is a challenge and a breakthrough of what I knew before. For me, it is a revolution that transcends beauty.

2What made you become/why did you choose to become a designer/artist?

When I was little, I am a naughty boy who loves graffiti. I used to follow my grandpa, a carpenter, to the construction site. I would play on my own besides him while he was working. As I got older, my grandpa shared more and more things about construction sites to me. As time goes by, I gradually become more and more interested in interior and architectural design, and made up my mind to be a designer.

3Tell us more about your business/company, job profile, and what you do.

We uphold the design concept of continuous innovation, strive to maximize the space aesthetics and practical functions, adhere to professional construction quality, and continuous warranty maintenance, and strive to provide customers with the most complete and best quality engineering services. We create the best living space with professional design and a rigorous construction team. In addition, the company also has different types of design cases, allowing talented and creative designers to take advantage of them.

The company's main service projects are mainly residential interior design, which includes interior space design, commercial space planning, old house renovation and new construction, office space design, landscape and garden design, etc., and provides free professional design consultation and floor plan planning.

4What does “design” mean to you?

The purpose of "design" is to meet people's needs. Mankind's pursuit of beauty is endless. It must be rational, economy, aesthetic and original at the same time to become a well-designed and good product.

5What’s your favorite kind of design and why?

I personally like the design of pure white style. Richard Meier once said: "White can let you enjoy the different sunlight at sunrise and sunset, or even the sky without the sun. White also lets you ignore where and at what time, I can clearly see some details." For me, pure white can better present the level and meaning in the design.

6To you, what makes a “good” design?

Good design is nothing more than taking human factors into the design and meeting human needs, while also reducing the burden on the environment.

7Describe your design style and its main characteristics.

Simple, pure, natural and practical.

8 Tell us about your design process.

The design process is nothing more than understanding the needs of users. Then we presents users’ blueprint by analyzing, creating, modifying, integrating and finalizing.

9Do you think your country and its cultural heritage has an impact on your design process?

In fact, my culture background does not do much to my designer. Since each user’s needs are not the same, their needs and requests are always my first priority.

10Congratulations! As the winner of the 2020 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

We are very grateful.

For us, the award is to add some light to this year's downturn, which is very exciting, and we also hope to provide more creative creations to everyone.

11Can you explain a bit about the winning work you entered into the 2020 MUSE Design Awards, and why you chose to enter this project?

The entries were decided after the team discussion. The two winning works "Connection" and "Dual Concepts" were also loved and highly queried by many customers before the competition; therefore, we want to share them with more people.

12What was the biggest challenge with this project?

For me, every creation is a challenge.

The biggest challenge is to think outside the box and meet users’ needs as possible. Building the space that raise the fitness with users to the limit is always challenging.

13How has winning an Award developed your practice/career?

Participating in the competition is a self-challenge, and winning the awards means breaking the framework of creation. By competing with different designers, we can also improve the vision and variability of how you see different designs. For me, this also brings many benefits to my career.

14What are your top three (3) favorite things about our industry?

1. The trust of the customer

2. The sense of accomplishment after seeing the work

3. Different designs can be innovated owing to the needs of different customers.

15What makes your country specifically, unique in the design industry?

Each country has its own unique folklore. Taiwan can integrate elements of certain ethnic groups, such as aboriginal culture, cypress and Hakka cloth, which all show ethnicity and uniqueness. Such cultural characteristics are competitive.

16Where do you see the evolution of design industry going over the next 5-10 years?

1. Due to the current development of online video and audio, there will be more and more self-taught designers in the future, but practical operation still needs to consider reality.

2. As the VR technology is gradually getting well-developed, it will be more integrated into the details of life.

3. In the future, more and more designs will be combined with public institutions to present local aesthetics and culture.

17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

The most important thing is to understand the meaning of design. Justifiability, economy, aesthetic, and originality are the principles of my design, so I suggest others to discuss the design you are looking for in depth.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

Usually, I will browse some well-known architecture and interior design websites. Sometimes I will go abroad to visit special architectural design sites. Everyone has different ways to improve their abilities. It is important to find the right way.

19Who has inspired you in your life and why?

Inspiration for life usually comes from small things, such as people you meet, conversation with friends, browsing articles on the Internet, and happenings in a simple daily life. Some people are unsatisfied with their daily lives, and that’s how “demand and needs” are required. In my opinion, design is to meet people's needs, and simple daily life often carries different details and meanings.

20What is your key to success? Any parting words of wisdom?

Positive and confidence is what I think is the key to success.

In the creation, I believe that I can bring practical and textured design to users while meeting their needs. Of course, I also have a positive attitude towards all aspects of design so that future users will not be affected by those unrealistic designs.

Winning Entries

Connection | 2020

Connection | MUSE Design Awards

Through the transition of the flooring, the designer segmented the attributing spatial boundaries in a simple manner, dividing the public space into two parts...
(read more at MUSE Design Awards)



In collaboration to the design principle of simplicity with quality, the wooden surfaces are all finished...
(read more at MUSE Design Awards)

T.M Design Studio

T.M Design Studio strikes the balance and feasibility between justifiability, economy, aesthetic, and originality by presenting the integrity of the construction without error while maximizing the budget.