Interview With Buchun Jiang From United States

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Buchun Jiang

Wild, free and eccentric, Buchun Jiang is the next industry hotness with an incredible portfolio of global works!

Interview with the 2022 NYX Marcom Awards Winner -
Buchun Jiang

1Please give us a brief bio of yourself and your background.

Chinese art director who has worked with high profile brands like Popeyes, Michelob Ultra, and more. I was born in China and studied advertising at the University of Illinois Urbana-Champaign. After college I studied art direction at Miami Ad School for two years and I am currently working as an art director producing exciting campaigns.

2What led you to become a marketing communication professional?

I have always had a passion for expressing my thoughts and feelings through creative and imaginative works. As an Art Director, I have the freedom to create thought provoking and appealing productions with unique images and different visual styles.

3What is your role in the agency, and what traits should a marketing communications professional possess to be successful in their role?

My role is art direction and ideation, and an important trait to being a successful marketing professional is the ability to understand your customers and different markets and utilize that knowledge in order to create memorable customer experiences.

4Tell us more about your agency / company.

MAS is an incubator for creatives that are passionate about bringing their artistic voices to their projects and making an impact to the world.

5What is your own definition of marketing communications?

Marketing Communication means providing the right content to the right audience at the right time.

6Describe your marketing communications style and its main characteristics.

I'd describe my communication style as humorous and insightful.

7Tell us more about your ideation process.

I produce original creative ideas by combining the client’s requirements with a trending concept, all while staying true to the brand’s image and vision.

8Congratulations! As the winner of the NYX Marcom Awards, what does it mean for you and your team to receive this distinction?

The NYX Marcom Awards is known as one of the best international competitions within the marketing and communications industry. Being recognized with this extremely coveted award is an exceptional honor that evidences not only my acclaim in the field but also my passion for my work.

9 How has winning an international award help to promote your agency and works?

Winning this sought-after international award has certainly solidified our credibility and recognition as a leading force within the marketing field.

10 What are the challenges of your winning entry(ies)?

For the OM Yoga Logo design, the challenge was from the client because after 4 rounds, the client was still not satisfied and asked for a new start from scratch, and it was close to the deadline.

11How has the country, you are based in, helped during your ideation process?

The United States definitely brings diversity and cultural aspects to my ideation process. Visiting different cities and embracing all their differences helps me have a better understanding of different brands, markets, and customers.

12What are the current trends in the marketing communications industry that you are most excited about?

I’m most excited about the tech innovations in marketing communication because it has so much potential to open more creative ways to sell products and build brands.

13What are the top three (3) favorite things about the marketing communications industry?
  1. The fact that it is a fast-paced and exciting industry
  2. You have the opportunity to showcase your creativity
  3. Your work in the marketing and communications industry can leave a positive impact on viewers and effect positive change in the world
14What resources would you recommend to someone who is searching to improve their marketing communications ideas and concepts?

Adage, Adweek, Breaking and Entering Podcast, The One show Archive, TikTok

15Where do you see the evolution of the marketing industry in the next 5-10 years?

It’ll become more efficient and more impactful.

16Who inspired you in your life, and why?

Michael Jordan inspired me because of his competitiveness. Nothing more motivating than watching the greatest basketball player giving 110% out there.

17What is your key to success? Any parting words of wisdom?

Be true to yourself, trust your instinct. Always think about “would you do it yourself” to see if an idea works or not.

18Do you have anything else you would like to add for the interview?

Keep a young mind!

Winning Entries

Buchun Jiang

Wild, free and eccentric, Buchun Jiang is the next industry hotness with an incredible portfolio of global works!

Also wild at heart, check out our exotic interview with Dutch photographer Cheraine Collete here!