I'm Bobby Studley, a composer, record producer, and multi-instrumentalist. I serve as the Executive Producer and Co-Founder of JB Music Group, a strategic music partner and sonic branding agency.

Through my work at JBMG, I’ve contributed to campaigns for a wide range of high-profile clients. I co-wrote and produced WDW 50th Anniversary Anthem, The Magic Is Calling, and have collaborated with brands such as Procter & Gamble, Netflix, King Arthur Baking Co., PENN Entertainment, Morgan Stanley, and H&R Block.

In addition, I’m the series songwriter for Disney’s Primos and have written and produced hundreds of songs for media.

JB Music Group is a strategic music partner and sonic branding agency for leading brands across all industries. We craft intentional sonic experiences for our clients that resonate with consumers in key moments of their buying journeys and drive meaningful connections.

As Co-Founder and Executive Producer, I oversee the creative vision and strategic direction of the company, ensuring every project aligns with the values of brand's we serve.

At JBMG, our creative process begins with dialogue and collaboration with clients and partners to understand not only the immediate project needs but also the brand's current identity, historical representation, and future aspirations. This may involve a brand audit, as well as competitive and landscape analysis, which allows us to develop a well-informed sonic strategy that authentically reflects the brand's identity and vision.

We then enter creative exploration, pushing the boundaries of sonic interpretation with our global network of talent. This phase is highly collaborative, with iterative rounds of feedback to ensure alignment with brand values and audience resonance, often validated through human testing.

Finally, in the application phase, we refine, mix, and master the approved assets, adapting them for various platforms, markets, and cultures, and completing the project with final approvals.

My favorite part of the creative process is seeing the diversity in sonic interpretations we receive from our composers. It’s amazing to see how ten different composers can all take the same detailed brief and, with their unique perspectives, produce interpretations that are both remarkably distinct and yet aligned with our creative objectives.

It’s a powerful reminder of how artistry and human touch can bring new depth and richness to an established vision.

I love having variety in my creative style. I grew up influenced heavily by classic rock and all the great guitar players of that genre, then shifted gears majoring in jazz performance in college.

As a composer, I've worked in just about every major genre I can think of as well most of the sub-genres. That's why I love composing music for media so much. I can be working on a pop track in the morning and bossa nova track in the evening!

Our entry for the 2024 MUSE Creative Awards highlights a sonic branding initiative for PENN Entertainment.

As PENN Entertainment evolved into a modern, omnichannel entertainment and gaming company, JB Music Group, in collaboration with Prophet, was entrusted with crafting the sonic identity for their newly reimagined loyalty program, PENN Play.

We selected this project as it powerfully demonstrates the impact, versatility, and value a sonic brand can bring.

The biggest challenge was likely finding the right balance between PENN's core brand attributes: playful, sophisticated, and approachable.

While playfulness and approachability often complement each other, weaving in sophistication required a careful approach to melody, harmony, rhythm, and instrumentation.

1) The diversity in the type of work we see.

2) The creative humans we meet and collaborate with along the way.

3) The evolution of modern marketing that continuously opens up new worlds of touch points for sonic connection.

We are grateful for the recognition and the chance to share some background on our sonic branding work at JB Music Group. We always welcome conversations about sound and music, so if you’d like to connect, please don’t hesitate to reach out through our website, JB Music Group

Thank you!