My creative background started with the curiosity to ask why and interpret things differently. Starting my undergrad in law school brought me the knowledge of interpretation and the ways that society works. As controversial as it may seem, my creative career began in law school. I would be the creative person around people to develop business and bring innovative ideas, design, and video skills to the table. I was the founder of one volunteer junior enterprise business during undergrad and a coworking & conference space business. As I had a will to grow my career (and still have), I moved to the United States to pursue what I love the most - creativity with direction. In other words, art direction. Graduated in 2021 with a master's in mass communication - Global Strategic Communications - at Florida International University and Art Director at Miami Ad School. While attending the masters, I was the Jr. Art Director/Marketing Assistant at the Office of Social Justice & Inclusion at FIU. That allowed me to work with the team to expand social justice awareness with great campaigns and events on the campus. At the moment, I'm embarking on opportunities to develop myself as an art director.

It definitely started to fulfill what I believe the most and utilize my creativity for good as a way to have a balanced life full of joy, where you know that you are working because you believe in it so much that you are a part of something bigger.

As for why digital - It’s such an interesting time with rapid technological advances, I felt like it’s time to bridge the gap between toy product and tech.

On a bigger picture, I believe in teamwork - that we are better, stronger, and determined together. Working with art direction means solving business problems in different ways. This requires many good people, the will our belly to connect and inspire people in different ways. The intention is to bring the unexpected when people would never expect that connection. I believe it all, and I dream about a better creative World.

I recently graduated from Miami AdSchool and Florida International University with a combined master's program for communications and art direction. As an Art Director, ideas are a playground. The mission is to bring brands to life, work with a copywriting partner, and explore new concepts and ways to communicate your client's promise.

My favorite kind of digital design are the ones with typography inspirational techniques that have a strong concept behind it.

An organization of thoughts, shapes, space, and type appealing to the human mind.

My design style is based on typography, collage, and image merging, where I can bring inspiration, a message, and a final thought to be asked by the viewer.

I first visualize what I believe and want to create, then research the meaning behind the brand. Look out for references and keep trying, trying and trying until I figure out the right solution and vision to be seen.

From the connection of the universe. The cosmos has so much mystery that I believe I can show a little of the quest for curiosity and knowledge throughout designs.

Alternatively, I recently mis-took a piece of broken plastic on the street for something completely different, which spawned a new game concept.

I try to stay in an abundant mindset. This keep ideas flowing.

The way trends evolve and adapt in regards to existing cultural aspects and technology, bringing aspects of nostalgia, flat design, anti-design, brand memes, and inclusive visuals.

I'm so thrilled to see good work coming to life, and most importantly, being recognized. With great (a lot!) teamwork, Kapil Khemlani (copywriter) and I (art director) developed this campaign for Duolingo, and we won a Canopus the 2021 Vega Awards competition! It is an honor, and I will keep pushing forward and working as a team.

We created the #duelingo project based on our own difficulties in learning a new language. This process could be tedious, but if we find meaningful ways to learn, maybe people could engage more in learning another language. Why not try it with music? Our ability to learn a new language is strongest "until the age of 18". Even though learning an entirely new language may get tougher, our ability to involuntarily remember songs remain with us for a long, long time. Hence, Duolingo brings #duelingo, a new way of learning languages - through karaoke experiences of the songs we already know, to duel with people we love to sing along with.

Sintethize such a complex trend campaign into the Duolingo platform, creating advertising on different mediums, such as TikTok, PR stands, print, and digital ads.

It has been giving me recognition of outstanding work coming to life and into the advertising industry.

1. Fast pacing.
2. Adapted to cultural relevance.
3. Power of exponential growth.

Brazil is basically a mixture of many races. As a result, people possibly became more creative, sensual, musical, talented, and good-humored. People usually have a high sense of humor and are willing to connect. The advertising industry embodies the culture of the people and their behavior for meaningful messages.

I believe the world will be even more sharable, connected, and where users are understood as real people having rights among their data content and creation.

To pursue, think and ask whether this idea is working 100% or if it could be taken a step ahead. While that, keep looking for inspiration. We never know when the Eureka moment could arrive.

If you’re creating this way, you’ll learn so many things - about yourself, others, the way the world works. You only have 1 life, so why not?

To keep developing campaigns, learning from experts, partnering up with people, and looking for inspiration, either on other portfolios, Behance, Pinterest, etc. Our goal is to develop great thinking, ideas and make an intelligent direction. On the side, I do believe that looking out for our inner creative talent enhances our vision. Mines are design and video making.

My greatest inspiration comes from the movements and positions of the planets in our solar system. The whole cosmos is a wonder, and we can understand so much of ourselves as we dive into the unknown - with a direction, of course.

I used to feel guilty about this but my wife is always telling me that I need to listen to my body.

My father is the greatest career inspiration of my life; as a fantastic lawyer, he can create intelligent insights from the Constitution and laws for his client's concrete case and bring the voice of justice. In parallel, it is the same that we do in the advertising industry.

Effort, discipline, and most important of all - consistency.