After completing my high school education at an art school, I attended a specialization course in illustration and comic book art at Castello Sforzesco in Milan. Upon finishing my studies, I worked as a packaging designer for several companies, gaining experience and furthering my knowledge of the industry.
Currently, I run my own design agency in Monza, located in the beautiful setting of Villa Reale, together with talented collaborators.
I love creating and I enjoy drawing and seeing something beautiful come to life where there was nothing before.
My agency is RSTB Group. It's an agency that I describe as SMART because it's agile and fast and manages to deliver effective and high-quality projects in a short amount of time. We are a very close-knit team that has been working together for several years. We love our job and always give our best, even for small projects.
I find it stimulating to be able to move between various product sectors, finding the right approach each time. I really enjoy creating the brand and visual identity, expressing the project's essence.
Clarity, essentiality, and innovation.
I like clean and simple lines and fresh colors.
It's a great honor for us and a stimulus to always do better.
Breaking away from a color code and a design system to create a completely new image while still maintaining brand recognition.
Analysis, innovation, creativity.
My father because he is tough. He is a man who built his company from scratch. He has tremendous energy and always wants to create and bring new projects to life even now that he's not a young man anymore. He taught me to believe in what I do, to put my all into it and not to be afraid to face difficulties but to fight to overcome them.
Yes, I would like to thank two important members of my team, Sonia Vanin and Stefano Ciceri, who actively collaborated on the project, and Mellin Italia's marketing team, thanks to whom it was possible to bring it to fruition.
Shortly after finishing her studies, Barbara Sala worked as a packaging designer and garnered experience and currently runs her own design agency in Monza.
Read more about this interview with Qichao An from China, the Silver Winner of the 2022 NY Product Design Awards.