Angela Byers has been a marketing executive at Microsoft for 15 years. She has revitalized growth in mature category leaders such as Microsoft Project (now Planner), Visio, and OneDrive. Additionally, she has created a new category, the employee experience platform, and launched a new product called Microsoft Viva, which has become a recognized brand in the industry.
I’m a blend of East and West cultures: born in Hong Kong, and raised in the mid-west of the United States. Always curious about science and technology, I obtained three engineering degrees from University of California at Berkeley and Stanford University.
After my education, I recognized my interest in applying my engineering mindset and analytical skillset to businesses. I spent seven years working at McKinsey and Company: serving clients in the high-tech, media, and non-profit industries on strategy, marketing and sales topics. I also served as a Fellow at the McKinsey Global Institute, McKinsey's business and economics research arm.
Then, I spent the next 15 years at Microsoft and over that tenure, I have managed almost every marketing function across consumer products and commercial software.
I have been a marketing leader at Microsoft for 15 years. I have revived growth in mature category leaders like Microsoft Project (now Planner), Visio, and OneDrive. I have also created a new category - employee experience platform - and launched a new product called Microsoft Viva, which has become a recognized brand in the industry.
I have also transformed products with generative AI, launching the first role-based copilot at Microsoft: Sales Copilot. Now, I am responsible for Copilot for Microsoft 365 and Growth Initiatives in the small and medium business segment.
Microsoft doesn’t need a lot of introductions. We have evolved through the years though. Today, Microsoft creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers.
The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.
We operate in a fast-paced and competitive industry, where technology and business models change constantly. Every industry change is a chance to create new products, new technologies, or new ideas that can advance the industry and our business further.
We are living through a time of historic challenge and opportunity. This next generation of AI will redefine every software category and every business, including ours.
This distinction means breaking stereotypes for me. I don't fit the typical image of a marketer. I'm not extroverted, charismatic, or showy. I'm introverted, and I think and act like an engineer. I care more about making a difference for others than climbing the career ladder.
I've learned to lead in my own way over the years. Being introverted helps me listen to different views and be inclusive; being an engineer helps me use data to find the best logical solution and aim for clarity; caring about my purpose helps me empower my team to do their best. This is how I lead large diverse teams to tackle new problems successfully.
Going suddenly from in-person collaboration to entirely remote collaboration over night has been a challenge for every business and every employee.
I am grateful for technology (Teams!) and strong social ties and culture to help us be productive. My team and I launched Microsoft Viva – a new category, new product, new brand – all while remote over the course of the pandemic.
This new era of AI is defined by two advances. The first is natural language, the most universal interface. Computing history has followed the quest for more intuitive ways of interacting with computers—keyboards, mice, touch screens. We think we have reached the next big step—natural language—and will soon go further, to see, hear, understand, and make sense of our intentions and our environment.
The second is a powerful new way of reasoning. We have digitized life, places, and things and stored them in databases. But what we have lacked is the ability to reason over data. This AI generation helps us work with data in new ways—from filling or summarizing text, to finding anomalies and identifying images—to help us discover patterns and insights faster than ever. These two advances are opening up huge new possibilities.
I am a student of leadership and organizational management! There are a lot to recommend. But I’ll share just a couple of my recent reads:
The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World – in the age of AI where we are solving brand new problems, the adaptive mindset is essential to help us stay resilient and productive.
Power to the Middle: Why Managers Hold the Keys to the Future of Work- as a (rare) people manager that cares about the crafts, I love this book debunking the misperception of middle management and offering a new model for companies to develop and take advantage of this very valuable layer!
Generative AI is going to transform business in ways we may not be able to imagine, with how rapidly its capability is evolving. I do think that individual and team productivity is going to see a material uplift at scale.
I also think that generative AI will transform every business function: marketing, sales, customer service, HR, IT, Finance, etc. It means that we’ll undergo another wave of business process transformation with huge acceleration in efficiency and effectiveness.
Get to know yourself: what are your strengths, gaps, gives you energy (in the flow), drains you. Grow, stretch but stay yourself. There is only one you – so take what’s been given to you and make the most of it.
Approach everything with a learning mindset – say yes to new experiences - good stretch assignment or even the if they turn into not-so-great experiences - all help you learn.
Angela Byers has been a marketing executive at Microsoft for 15 years. She has revitalized growth in mature category leaders such as Microsoft Project (now Planner), Visio, and OneDrive. Additionally, she has created a new category, the employee experience platform, and launched a new product called Microsoft Viva, which has become a recognized brand in the industry.
Read more about this interview with Lani Dizon from the United States, the Silver Winner of the 2024 TITAN Women in Business Awards.