Interview with Allan Wong | The Creative Director & Founder of ABS Creative Studio from China

Hi! My name is Allan Wong. I'm the creative director and founder of ABS Creative Studio.

Because of the pursuit of life and beauty, I hope to build a bridge with design to improve the little things in life!

ABS Creative Studio was founded in 2023, as a creative design company specialising in commercial space, residential design, installation design, visual design, and product design. It is a multi-field creative design company.

The sense of space, artistry, science, and technology are the design concepts we pursue. Our design is not confined to a corner, but through the combination of multiple fields, with the language of space, the art of installation, and the use of science and technology, to interpret the charm of space.

Design for me is a way to build a dream, design comes from life!

I like a design that is just right and doesn't require too much force. It's just appropriate to be able to solve some problems in a clever way in the right areas.

As I said, the design of the space, the product, and the artwork is fine. It makes people think, raises awareness, and improves things. Those are all good designs to me!

I think that the designs do not have a fixed style, but according to different customers and different spaces, it would be a different perspective. It's only right to be able to find the right style. I am better at digging into the hearts of customers and exploring the development of commercial space to convey a story of my own.

When we first started the design, the client had a clear need to create a commercial space that integrates a bar and a spa. In the commercial format, the bar is a restless place, while the spa is quiet. This just forms a contradiction between the "moving" of the bar and the "quiet" of the spa. So we came up with a theme called Haven in a Storm.

The storm is a bar, the harbor is a spa. It forms a combination of static in motion and static in motion in space. op.18 is like a song, with the relief of a spa prelude, the smoothness of a hallway, and the climax of a bar space.

Yes, a very profound impact. China is a country with a long history, and Chinese culture has constantly influenced my innovation process since ancient times.

It is a great honour to receive this award, which is also a great encouragement for me and the team.

This is just a way to verify that our ideas and direction for the design are correct. This also means that we will continue to make better and better works.

The name OP.18 comes from The Tempest, Symphonische Fanstasie op.18 of Tchaikovsky. Therefore, the design of the space takes inspiration from symphony and fantasy, exploring a space state that is filled with both contradictions and balance.

It allows for the possibility of different attributes intertwining and shaping each other, fostering a creative imagination to explore the brand's DNA. Because this project is a completely new endeavor for us.

The biggest challenge of this project is how to meet the premise of so many spatial functions. It brings together two completely different business entities.

This is a recognition for us. It can also increase customers' trust in us for certain.

Innovative exploration and practice.

In my opinion, the development of the design industry will be more sustainable in 5 to 10 years. In the current era, people have experienced the three years of the epidemic and the Great economic depression. There is a tendency to downgrade consumption. In the commercial space, sustainable construction is even more important.

Jump Lee, Design Director, and founder One fine day & partners. He taught me how to discover the essence and beauty of things.

Don't stop exploring new things, keep thinking, accumulate experience, and believe in yourself.