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Interview with Alberto Gormaz, Jorge Saint-Jean & Nicolas Mardones, Students of Universidad del Desarrollo, CL

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Alberto Gormaz, Jorge Saint-Jean & Nicolas Mardones

As students of Universidad del Desarrollo in Chile, Alberto, Jorge and Nicolas worked with Getty Images to connect analog with modern technology by also making it accessible to everyone.



Interview with the 2019 Muse Creative Awards Winner - Alberto Gormaz, Jorge Saint-Jean & Nicolas Mardones

1Please give us a brief bio of yourself, your company, job profile, etc.
We are a team of three students from Chile consisting of two copywriters, Alberto Gormaz and Jorge Saint-Jean, and our Art Director, Nicolas Mardones.
2Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
We are thrilled to have won Gold in the student web/app category, and more so when it's an idea we fell in love with since day one. Being from Chile, this is our first international award so as you can imagine it's something we're going to cherish forever.
3Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
It's an idea we all love; we decided to work with Getty Images. We were determined to find a way to connect something so analog as film photography with modern day technology by also making it accessible to anyone. "The World's Biggest Museum" was born by developing an app that lets you see a photo in Getty Images's archive through your phone's camera in real-time.

So let's say you're walking in Times Square, then you're going to receive a notification letting you know that you are near a photo. Then you point your phone in the direction the app indicates and there they are, the famous sailor kissing a woman in the middle of Times Square. Meanwhile, the rest of the image is in real-time.
4What was the biggest challenge with this project?
Thinking of something that is truly relevant for an audience, as we scrolled thousands of ads and ideas daily. We really wanted to make something important.
5How has winning an Award developed your practice/career?


It is a big step since we still are students and haven't started our professional careers. It's nice to have won an award, and it gives us more of an understanding of how things work without even have entered an agency yet.
6What are your favorite things about our industry?
Our favorite thing is that our industry is constantly moving so no matter how old are you, it keeps you up to date.
7If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
Our advice is to breathe advertising and always look for inspiration. Also, don't stay at the first idea or something that was published twenty years ago. People are increasingly looking for brands to offer them more than selling a product, and that is an advantage for us, as creatives, to reinvent ourselves. Don't put a limit in just doing traditional advertising, but in creating great ideas or solutions that people remember.
8What resources would you recommend to someone who wants to improve their skills in the creative industry?
Competitions and awards are a great resource to improve your portfolio, especially for us as students when we still have the freedom to create ideas without limiting ourselves to a budget or client.

Take a look at competitions too, as there will always be interesting brands to do something unique. That's one of the essential keys, in our opinion.
9Who has inspired you in your life and why?
We, as a team, believe in being inspired by ideas instead of people. We have HUGE respect for the people behind the ideas we love because obviously, they exist thanks to the creatives that worked on them. The inspiration itself comes after watching endless hours of ads every day, something the whole team does because we love what we do.


Winning Entries

The World's Biggest Museum | 2019

The World's Biggest Museum | Universidad del Desarrollo | Muse Awards
We were asked to connect the global brand with a different audience in a way that was not possible 3 years ago. (read more)

 

Alberto Gormaz, Jorge Saint-Jean & Nicolas Mardones


As students of Universidad del Desarrollo in Chile, Alberto, Jorge and Nicolas worked with Getty Images to connect analog with modern technology by also making it accessible to everyone.


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