Sun Jian is the Design Director of SunDesign concept, where his unique concepts allow him to bring an accurate grasp of both Eastern and Western cultures to all brands.
My name is Sun Jian, the founder of SunDesign. I used to work for the 2008 Olympic emblem design team and worked for Japan Dentsu Corporation. I formed a unique design concept and style in the duality between brand design and advertising creation.
My work won multiple design awards in Europe, Oceania, Asia and the United States. Including the best prize in the German Red Dot Award
German iF Design Award
American IDEA Design Award
Asian Design Award
Italian Design Award
Australian Good Design Award
German National Design Award, etc.
My grandmother was a teacher and I started painting after I was born. My father worked on mechanical design in the army and was very interested in design when he was very young.
SunDesign was established in Beijing in 2014. SunDesign Brand Design (Beijing) Ltd. brings an international modern design to brands. SunDesign hopes that it can create more brands of unique features together with their partners by virtue of its accurate grasp of brand, the design accuracy and international viewpoint of Eastern and Western culture. In order to improve our reputation worldwide, we cooperate with the large national enterprises. We design brand images for internationally famous brands.
For our design agency, we pay more attention to the efficiency and quality of the work so that our customers can find a place in the market. We can do more by working together on research, creativity and design execution.
I want to be able to focus on design research. I like what I do, and it can be difficult sometimes, but it is worth it as long as the results can bring achievement and satisfaction to me.
Good design is a new challenge every time. I like every process of creation and thinking. There are constantly new ideas applied in different environments, giving people different visual feelings, and at the same time feeling standard.
I like natural materials, where my understanding of innovative environmental protection and unremitting efforts can design more good works and integrate traditional culture into my design.
I like to think alone, sometimes at home, at a coffee shop or at the company. I like to come up with ideas before designing and executing the design.
Yes, the packaging I design is inspired by a story in China.
I am very happy to receive the 2019 MUSE Award. Thanks for the recognition of my work. For me, I will work harder and design better to improve myself.
China has thousands of years of tea culture. Zhe Gu Tea packaging retains both traditional culture and modern simplistic design. For the development of the tea industry, this benefits the development of any industry, making it inseparable from the cultural heritage. The contemporary and contracted packaging design makes the innovation of tea industry and market demand of consumers better as well.
The unique logo mark originated from the Chinese little hero font with the slim profile of tea leaves, which represents the shape of the aroma. The design inspiration came from the tale of the partridge. By adopting the pure white background, it depicts a partridge resting on the tree in line. The high end packaging originated from an abstract conception of Buddhism as the Chinese word "Kon" with the Dong Shan hill is a Buddhist shrine.
Taking into account the diversification and homogenization of the product today, the partridge tea is developed on the basis of their own innovation. Packaging design is crucial to facilitate end-consumer purchase and improve consumer user experience. The innovation of Zhe Gu Tea packaging cannot be self-centered nor simple, and it must meet the market. We will continue to design and hope for good results.
1. Professional and fair review.
2. Tolerant and open international vision.
3. Beautiful trophy.
China has 5,000 years of culture and can bring a lot of inspiration to design. Many designs come from surrounding stories.
In the future, creative design will be very challenging. Consumers are getting more picky. To meet consumer demand, we need to continue to innovate and focus more on youth and fashion.
Don't just want to win, you need to improve your ability to win the MUSE Award to win the MUSE Award.
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While studying at the Academy of Fine Arts, I hope to have my own studio and create my own work in the future, and one day I will win the International Creative Design Award.
My father. I left him when I was 18 and as a kid, I used to watch his work and draw a lot of drawings. I hope that when I grow up, I can design works like him.
I am a person who likes to learn, and I like to learn their strengths from the people around me, and I have been receiving challenges from customers for a long time. This has changed my thinking, and I like to try different points of view. Designers can look at characters like works.
No, it's great.
SunDesign was estabulished in Beijing in 2014. SunDesign Brand Design (Beijing) Ltd.brings international modern brief design to brands.