Interview with Somchana Kangwarnjit, Executive Creative Director of Prompt Design, THB

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Somchana Kangwarnjit

As Executive Creative Director of Prompt Design, Somchana is responsible with building brands and businesses, allowing many to experience a style unlike any other.

Somchana Kangwarnjit | Prompt Design | Muse Awards

Interview with the 2019 Muse Design Awards Winner
- Somchana Kangwarnjit

1Please give us a brief bio of yourself, your company, job profile, etc.
Prompt Design is an international AWARD-WINNING branding design and packaging design agency. We help our clients build brands and business by delivering new experiences in strategies, and design executions.
2Tell us a bit about your business and what you do.
Logo Development
Visual Identity Development
Editorial Design
Product Design
Rebranding and Redesign
3Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
These awards mean a lot to our design team. The competition is an essential international arena to test our design capability and creativity.
4Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
We have submitted 5 work projects in Packaging Design Catagory:

• Healthy Food Healthy Life,
• Raimaijon Sugarcane Juice,
• LEO Aluminum Bottle Limited Edition,
• Diamond Grains Surprise Box,
• Doi Chaang Coffee

We selected those work projects into the competition because the design ideas and concepts are different from others in the market.
5What was the biggest challenge with this project?
We would like to take the work project "Healthy Food Healthy Life" for an example. This rice is produced by ancient Thai wisdom rice farming includes soil preparation using buffalo, seedling preparation and transplanting, hand sowing, etc. We have therefore taken advantage of this distinction of rice production process. The picture carving on the wood block of rice seed represents steps of growing rice for each single rice seed. The concept of processing perfection in each seed of jasmine rice is conveyed through the packaging design.
6How has winning an Award developed your practice/career?

We have researched repeatedly to confirm that each and every piece of our work hits and corresponds to the needs of the target group and is distinctive among others in the market. This is always our main important objective.
7What are your top three (3) favorite things about our industry?
Galleries are the places where the work of art are exhibited whereas supermarket shelves are the places where packaging designs are displayed.

Packaging design needs many information and wide range of knowledge not only the making of package but also branding, marketing, material science, production process, etc . This demands us to always keep up with new technology.

We have often learnt from our customers many challenging problems which gives us experiences and expertise.
8What makes your country specifically, unique in the creative industry?
What makes Thailand so different from other countries in the region is not only tradition and customs, but the lifestyle of Thai people is of the easy type; unplanned, enjoyable, humorous and friendly. All these Thai characteristics reflect through creative advertising which shows simplicity and humor.
9Where do you see the evolution of creative industry going over the next 5-10 years?
The packaging industry evolution will be towards the plastic substitution material which is heavily polluting the world. The non-recyclable packaging business has to adapt with the trends.
10If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
In the packaging design industry, the international competition is a good way for a student to prove his design idea and to gain experience.
11What resources would you recommend to someone who wants to improve their skills in the creative industry?
Three most important points in creative industry are:

1. gathering information
2. analyzing information
3. creativeness
12Tell us something you have never told anyone else.
Creativity is most important now and the future.
13Who has inspired you in your life and why?
My parents.
14What is your key to success? Any parting words of wisdom?
Determination, endeavor.

Winning Entries

Healthy Food Healthy Life | 2019

Healthy Food Healthy Life | Muse Awards
The rice we consume in everyday life is produced through modern conventional mass production. Many people may question if this production process is actually good enough for us... (read more)

Raimaijon Sugarcane Juice | 2019

Raimaijon Sugarcane Juice | Muse Awards
A beverage package with a distinctive form. Making use of the motif of sugarcane, an ingredient of the beverage, the communication is very clear... (read more)

LEO Aluminum Bottle Limited Edition | 2019

LEO Aluminum Bottle Limited Edition | Muse Awards
Generally most Thai beer drinkers are familiar with glass beer bottles or aluminum beer cans. This year LEO from SINGHA Corporation becomes the market leader... (read more)

Doi Chaang Coffee | 2019

Doi Chaang Coffee | Muse Awards
Doi Chaang Coffee... (read more)

Diamond Grains Surprise | 2019

Diamond Grains Surprise | Muse Awards
During christmas seasons every year, most brands usually boost their holiday sales by releasing many festive limited editions. This year the brand-Diamond Grains... (read more)

Prompt Design

Prompt Design is an international AWARD-WINNING branding design and packaging design agency. We help our clients build brands and business by delivering new experiences in strategies, and design executions.