1Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
In any project we do, our primary goal is not winning an award.
Our only important goal is to understand properly the needs and objectives of our clients and to provide the best solution for them. When industry professionals award us with our solutions that we believe on and develop, this makes us proud and our motivation increases.
The Platinum Award, we recently won from Muse is also a pleasure for us as it was the only Platinum in the category.
2Where do you see the evolution of creative industry going over the next 5-10 years?
The dazzling speed in the development of the technology makes life easier but at the same time it also causes of rapid consumption of contents that produced. Everyone who work in creative industry should keep pace with this speed and develop agile methods.
With the spread of 5G technologies all over the world, transformation of communication models and interfaces which interact with is inevitable. So I think, data analysts who interpret the big data that created, will have much more role in creative industry with a proper insight.
The industry will transform itself for developing these new communication models, interfaces and unique user experiences and will be taking advantage from this data.
We designed our own website to be controllable with gestures seen from a webcam to create an unusual user experience to emphasize this transformation.
3What are your top three (3) favorite things about our industry?
The motion of the necessity of being current and the newest, to reach billions of people and the excitement of the possibility of communicating; your only limit is imagination.
4Who has inspired you in your life and why?
Dieter Rams. Because, he is the one of the few designers who has developed his own design philosophy and succeeded in becoming cult by signing timeless designs.
5If you could give one piece of advice to someone considering a career in creative industry, what would it be?
Be open-minded, be open to criticism and empathize. Also focus on the goals, not the tools and objects.
6What resources would you recommend to someone who wants to improve their skills in the advertising industry?
Go outside, listen people and observe them. Streets are best resources for insight.
7Tell us something you have never told anyone else.
There's nothing that I don't tell to anyone else. Knowledge grows by sharing
8Finally, what is your key to success?
Being 'we', so a great team and working, working and working.