In Focus: Interview with Mete Gulec, Managing Director at Reklam5 Digital Agency, Turkey
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Mete Gulec
Mete Gulec and his partner, Koray Askin decided to establish Reklam5 while he was studying at Boston University. At the time, Koray was working as a marketing professional in Renault Turkey. Right after graduation, Reklam5 was up and running in December 2007. The company reached a number of customers that allowed them to grow very quickly. At the end of the third year, they started to provide service to customers in 9 different countries around the world.
Mete Gulec's job as a Managing Partner in Reklam5 is almost identical to the job description of a COO. His daily routine involves management of the process between the start and the delivery of a project, coordination of the relationship between the development team and the creative team and helping them stay on track. One of the Partners is always a leader in any of the projects his company works on. Under the supervision of the partner, the account and project teams work collaboratively with the developer and design teams, who create and work on the project/job.
Interview with the 2018 Muse Creative Awards Winner - Mete Gulec
1First, tell us about yourself, your company, job profile, etc.
My partner, Koray Askin, and I decided to establish Reklam5 while I was studying at Boston University. At the time, Koray was working as a marketing professional in Renault Turkey. Right after graduation, Reklam5 was up and running in December 2007. We reached a number of customers that allowed us to grow very quickly. At the end of the third year, we started to provide service to customers in 9 different countries around the world.
My job as a Managing Partner in Reklam5 is almost identical to the job description of a COO. My daily routine involves management of the process between the start and the delivery of a project, coordination of the relationship between the development team and the creative team and helping them stay on track. One of the Partners is always a leader in any of the projects we work on. Under the supervision of the partner, the account and project teams work collaboratively with the developer and design teams, who create and work on the project/job.
My job as a Managing Partner in Reklam5 is almost identical to the job description of a COO. My daily routine involves management of the process between the start and the delivery of a project, coordination of the relationship between the development team and the creative team and helping them stay on track. One of the Partners is always a leader in any of the projects we work on. Under the supervision of the partner, the account and project teams work collaboratively with the developer and design teams, who create and work on the project/job.
2Tell us a bit about your business and what you do.
After gathering information about the aims and objectives of our customers, we start by designing the platforms that we will use to achieve their goals. This can be a website, e-commerce, or a landing page/microsite. With the decision of the communication strategy, we begin to bring traffic to these channels. The process is constantly optimized from start to end until the process of optimizing the traffic and the defined goals are obtained in the most cost-effective way.
3Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
The creative work awards motivate all team members in Reklam5. Over the past three years, Reklam5 has received more than 50 awards from Global design awards. On top of that, this year Campaign Turkey awarded Reklam5 as the Agency of the Year in Web/Mobile Design and Solutions category. Of course, this is one of our teams’ greatest successes and we want to ensure the continuity of this success.
4Where do you see the evolution of creative industry going over the next 5-10 years?
We think that artificial intelligence and neuroscience will be the trending headlines of the creative industry over the next 10 years. Big data will dominate the user's experience with more effective use of artificial intelligence. This effective touch to the user experience will also make the data-flow design the base of the design approach. Who knows, maybe we can even design with artificial intelligence!
5What are your top three (3) favorite things about our industry?
Data, User Experience, Conversion.
6What makes your country specifically, unique in the creative industry?
Turkey has a young and educated population. This young population is closely following technology and trends. For example, the most YouTube content producing country in Europe is Turkey! There are great talented young people out there, such as Okan Usta, who I got to meet when I visited Reklam5’s NYC office. After his successes working with Google and IBM at Wieden + Kennedy New York, he is now in charge of Nike and BMW at Wieden + Kennedy Shanghai too.
7If you could give one piece of advice to someone considering a career in creative industry, what would it be?
First of all, they should never give up. All undesirable jobs can be the beginning or first step of an enjoyable and desired one. Data-centric jobs will always win!
8What resources would you recommend to someone who wants to improve their skills in the advertising industry?
Read about everything related to the sector from detailed sources and examine projects that receive awards in targeted marketing fields every year.
9Finally, what is your key to success?
Expertise, Experience, and Creativity.
Winning Entries
Banat Web Site | 2018
Banat, established in 1947, produces and exports a high-quality range of oral care, personal care, and household care products. 65 years of know-how and... (read more)
Altin Yatak Web Site | 2018
Altin Yatak is a brand serving for over 27 years as one of the leaders of Turkey's mattress market. In addition to its own products, the site includes Dunlopillo, Vi-Spring, La-Z-Boy... (read more)
Istanbul Cerrahi Web Site | 2018
Istanbul Cerrahi Hospital provides services in the health field with its professional medical staff and strong technological infrastructure since 1998. Users can easily access... (read more)
Çetas Automotive Web Site | 2018
Çetas is one of the automotive retail groups that incorporates the largest automotive dealerships in Turkey. The site which developed in responsive design standards... (read more)
AE Arma-Elektropanç Web Site | 2018
AE Arma-Elektropanç is a technical contracting company providing international technical... (read more)
Makel Web Site | 2018
Makel is a brand with global brand awareness for over 40 years, operating in the electrical equipment industry. The product details can easily be viewed on the site... (read more)
Innova Web Site | 2018
Innova is a company of informatics solutions, a leader in the information technology field which provides independent services to organizations such as telecommunication... (read more)
Her Yerde Pilates Web Site | 2018
Heryerdepilates.com is an online studio established to provide an opportunity to anyone who wants to do Pilates in anywhere and any time they wish in the presence of... (read more)
Trabzonspor FC Web Site | 2018
Trabzonspor SK is one of the best football clubs in Turkey. The new web site allows them to engage with their fans in a whole new way. Fans can follow all the daily... (read more)
Warmhaus Web Site | 2017
Warmhaus is one of Turkey's biggest combi boiler producers operating under the roof of Faik Celik Holding. This journey, starting with a radiator, continues with... (read more)
Masaustu Kirtasiye | 2017
As Mopak from the forerunners of the Turkish Paper and Cardboard Sector, they are bringing innovation to the stationery world with their Masaustu Kirtasiye product range... (read more)
Welder Watch Web Site | 2017
Welder Watch is a brand designed by Italo Fontana, inspiring people who is seeking for a new way of doing, daring to look different, promising new experiences... (read more)
Hastane Derindere Web Site | 2017
Hastane Derindere is one of the leading Hospitals in Turkey which is operating under the roof of Derindere Group, providing latest technology and service quality in... (read more)
uPicnic Web Site | 2017
Upicnic is a membership-based picnicking service which allows you to have effortless, exciting, and succulent picnic experience. Upicnic is an online platform allowing it's... (read more)
Laya Istanbul Web Site | 2017
Laya is a company where they are promising not to include any product on their web site that they think will not be suitable to use in themselves, in their families or in their... (read more)
Reklam5 Digital Agency
Reklam5 is a leading digital agency that focuses on lead generation and analysis of conversion rates in Turkey.
Reklam5 provides all the services, which are in the scope of a digital agency, starting from design and development and using all the instruments of marketing, such as user experience, process design, multi-channel communication models, and big data management.
Reklam5 is also one of the trusted partners of SocialBakers for the analysis and reporting of social media and the only partner of Salesforce Marketing Cloud in Turkey for 1-1 marketing automation.
Reklam5 provides service in İstanbul and New York with a team of 25 people.