1Please give us a brief bio of yourself and your design background.
I was born in Milan, Italy; I’m an engineer.
My latest creation combines art and the aesthetics of form.
I pored over every nook and cranny of motorsport vehicles until I finally found the ideal shape, starting out by a creative passion that over time evolved into an obsession with making my creation perfect.
After three years full of experiments the first carbon fiber amplifier, made in Italy, finally was born. Currently I also collaborate with one of the leading Italian luxury brands.
My love for art and fashion let me spend my free time with researching and forecasting trends in order to find inspiration for my creative projects.
2What made you become/why did you choose to become a designer/artist?
I do not consider myself as an artist or a designer; I simply spend more time and study a lot to become one of them. I just want to realize something useful for me.
3Tell us more about your business/company, job profile, and what you do.
The company is a young company, named Clamor. The mission is to create something beautiful and at the same time useful in the same shape but in different material (I propose you in carbon fiber but soon will available in carbon fiber.
4What does “design” mean to you?
In my opinion, the word 'design' means an expression of something.
5What’s your favorite kind of design and why?
I prefer a combination between art and design, or any kind of creation that expresses feelings.
6To you, what makes a “good” design?
A good design combines aesthetics and functionality.
7Describe your design style and its main characteristics.
In my object I tried to mix an aesthetic impact and useful operation as it arouses interest for everyone who looks at it for the first time.
The main characteristics are sinuous in shape and the refinement material; the amplification of sound completes the idea.
8Tell us about your design process.
The design inspiration comes from a motorcycle exhaust of mine.
I wanted to create a useful object with that shape, I thought that an exhaust can be used as an amplifier for the sound.
There laid an idea to bring the shape everywhere in place.
9Do you think your country and its cultural heritage has an impact on your design process?
Yes of course! I was born in Italy. It’s a place rich of artists, designers with plenty of history. You can get inspired everywhere.
10Congratulations! As the winner of the 2019 MUSE Awards, what does it mean to you and your company and team to receive this award distinction?
An acknowledgement of my idea.
11Can you explain a bit about the winning work you entered into the 2019 MUSE Awards, and why you chose to enter this project?
I decide to participate to have a evaluation of my project, a feedback from prestigious expert panel.
12What was the biggest challenge with this project?
The transformation process from idea to real product.
13How has winning an Award developed your practice/career?
It is a representation of recognition and prestige.
14What are your top three (3) favorite things about our industry?
Ideas, flexibility, inspiration.
15What makes your country specifically, unique in the creative industry?
The quality of Italian handcraft are bound to tradition and pushes for passion in work.
16Where do you see the evolution of creative industry going over the next 5-10 years?
Design conform to users need. where creative industry will try to use new materials.
17If you were a student entering this industry or an aspiring MUSE Award submitter, what advice would you give them?
You should express your project as clearly as possible and try to transfer your passion on your idea to everyone.
18What resources would you recommend to someone who wants to improve their skills in the creative industry?
Try to be interested and curious on everything around you, and catch as much ideas and information you can through every channel you can (internet, social and especially books)
19Tell us something you have never told anyone else.
It has been a difficult and long process, where I had thought of quitting.
20Who has inspired you in your life and why?
The environment where I live and the people around me. I’m quite lucky to be an Italian designer.
21What is your key to success? Any parting words of wisdom?
The focus of my target is to create somethin that can enrich the place where I live and inspire the curiosity of all my clients.
22Do you have anything else you would like to add to the interview?
Thanks to MUSE Design Award to give space for this Award!