1Please give us a brief bio of yourself, your company, job profile, etc.
Graphic designer since 1999, Martin always loves web. His interest in this industry combined with his managerial skills, quickly led to the management of Web projects. In 2014, he founded Stereo with David Boissonnault and Charles St-Yves. The purpose of their company is to offer the greatest web solutions for anyone.
Business director since the launch of the start up, he leads all operations and manages them in the good way. Quality is the key of Stereo’s success and all clients needs are the only rule to respect. His leadership helps to consolidate the team that become a real family. It helps to organise the work and go further in the development of the business.
2Tell us a bit about your business and what you do.
We offer creative services to unique business. Our goal is to offer remarkable digital performances to our client. No matter the size of the project, we always produce something that will bring you under the spotlight thanks to our technological solutions.
According to your needs, Stereo always use the best technology to perfectly answer to your project. Quality, respect and client satisfaction are the 3 elements that are significant to Stereo.
3Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
We are proud to win this award professionally as much as personally. This supports us to continue to go further in our production and always go beyond our capacities. Also, being recognize by our pairs with this prize gives us notoriety and capital when we pitch to new clients.
4Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
This project was a real challenge and was unique with the integration of the e-commerce and the design . Every little detail was carefully think to produce the best website ever.
We multiply our efforts to create a “wow” effect in the design. To launch a site at the height of the reputation of the Microbrasserie, we add lots of functionalities that make it perfect. The integration of the UX motion and several photos and videos energizes the entire platform and enhances the products.
5What was the biggest challenge with this project?
With limited production time, the entire production team needed to be efficient, maximizing all the time. Because we wanted the site to be up to date, we had to make sure to know the latest technologies as well.
6How has winning an Award developed your practice/career?
Winning such a prize makes us proud of our work. This prize created an added value and allows us to increase our reputation, both provincially, nationally and internationally.
7What are your top three (3) favorite things about our industry?
8What makes your country specifically, unique in the creative industry?
Canada is extraordinary in creating strong images that lasts in time. We are known for our multi-level creativity, including in the creative industry. Lots of Montreal’s companies are well-known internationally. With time, some of Canadian projects are still well-known beyond the borders of the country such as the Montreal Olympics Games, the Expo 67 or Via Rail.
9Where do you see the evolution of creative industry going over the next 5-10 years?
Virtual reality will certainly be very present. Web design and development projects are always on the cutting edge of technology, so projects should follow the development of technologies. The portable app will certainly be more and more present.
10If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
The key to success is to listen and respect the criticism. This helps us to be still in evolution and stay up to date. Always stay tuned to new technologies and trending news is the key to be remarkable. Trying new things are important too, and being avant-garde is necessary.
11Who has inspired you in your life and why?
Music and design always inspire me, in my personal life as much as in my business life. Musically, the Dave Grohl’s polyvalence (Foo Fighters) give me strength to always chase my dream. In design, LG2’s founding fathers, Claude Auchu and Paul Gauthier were and still are models in my eyes. First of them got a creative mind and the second one is a real visionary. Together, they build one of the most respected creative agencies in the world.
12What is your key to success? Any parting words of wisdom?
My personal and professional key to success is the tenacity and the perseverance.