Interview with Jeff Chow, Producer, Videographer & Editor of Chow Creative, USA

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Jeff Chow

Having a multi-faceted role in Chow Creative, Jeff believes the best way to tell your story or sell your brand is through video and storytelling, making the message highly likely to be remembered.

Interview with the 2019 Muse Creative Awards Winner - Jeff Chow

1Please give us a brief bio of yourself, your company, job profile, etc.
I am a Chicago-based videographer, editor, and producer, with a passion for innovative and compelling storytelling through the medium of video.
2Tell us a bit about your business and what you do.
I work with small businesses and corporate clients to create marketing messaging. This messaging can take the form of product advertisements and testimonials, but also scales to storytelling and documentary work.
3Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
The video follows the General Electric Accelerated Leadership Program (XLP) as they travel to Puerto Rico to participate in the on-going recovery efforts. The team spent several days in Puerto Rico working on projects such as rebuilding homes, cleaning hospitals, reforestation, and helping organizations develop disaster relief plans.
4What was the biggest challenge with this project?
The biggest challenge with the project was that there was only one crew member who had to serve as producer, videographer, and during post-production, editor. During production, equipment had to be slimmed down to what could only fit in a back pack, and all interviews were conducted using natural or available lighting with a small top-mount LED light for fill.
5How has winning an Award developed your practice/career?

It’s great to receive recognition for work that you’re passionate about. Winning accolades like the Muse Creative Award inspires me to deliver great results for challenging projects. Winning these sorts of awards also helps in securing new clients.
6If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
Learn everything you can. There are tons of great resources out there, some of them are free, and absorbing all of that knowledge and putting it to practice is the only way to better your craft.
7What is your key to success? Any parting words of wisdom?
My key to success is to drink as much coffee as possible. Other than that, hard work really does pay off. When you take those few extra seconds or minutes to make sure that you’re capturing something exactly how you want it, or double-checking aspects of your production, you’re going to come away with great results.

Winning Entries

GE XLP Volunteer Trip to Puerto Rico | 2019

GE XLP Volunteer Trip to Puerto Rico | Chow Creative | Muse Awards
On September 20th, 2017 Hurricane Maria, one of the deadliest hurricanes to ever hit the Atlantic region, made landfall in Puerto Rico with winds exceeding 150 MPH. (read more)

Chow Creative

In Chow Creative, we believe that video and storytelling is the best way to tell your story or sell your brand. Telling a story has always been the most effective way of engagement and getting your message across.