I was born in a family which does embroidery business for generations, I was under the influence of my mother since young and was obsessed with leather handicraft while I was still schooling. I graduated in 3D animation and I worked as 3D artist more than 16 years for movie effects and game development. With this 3D modelling skill, I can easily translate my drawing to 3d object or mock-up.

I love everything related to art, and this enthusiasm made me a designer.

The company's main focus is to create luxury handmade leather products with own design. My main job is to design and develop the bag designs. I'm also a leather bag crafter. I love the whole process of finishing the bag and sending it to the customer. To me, the whole process of “from idea to delivery to customer ” is all related. It's a kind of relationship and connection.

To design is to create something that can be related for daily use or for the user's life and attitude.

My favourite is turning abstraction into physical design. To me, design contains emotions, but emotions are difficult to be extracted for design.

Strong ideas and concept make a “good” design.

My design style is more on blending the shape and keywords. more like translating the abstract into shape, where most of my bag design is structured and clean.

Before designing, I will try to understand a keyword, idea or requirements, looking for inspiration from the surroundings and brainstorming the idea, then develop all this element and translate to design.

Yes it has an impact on my design process. I live in Singapore, and the culture of Singapore is a combination of Asian and European cultures. Influenced by Malay, South Asian, East Asian, and Eurasian cultures, Singapore has been dubbed as a country where "East meets West".

As a winner of the 2019 MUSE Awards, it is a kind assessment as it will keep me and my company and team to not give up. As a company we will keep create more and more good designs in future.

The reason I choose this project to enter into the 2019 Muse Awards is because this project for us is a design that can fully abstract feelings and symbols to a real product and it have a very special twist handle which is people can't found in the market. This design is considered one of the iconic to present our brand and company.

There was a challenge to create a handbag blended from shape and symbol while being minimalist. From the main structure to handle, it was a big challenge to make the handle twist perfectly without a cut. It is a big surprise for us when the perfect angle is found.

Conceptual, designing and teamwork.

It's really hard for me to explain this question, I would like to skip it.

Creativity is always inseparable from people's lives, so even in the next 5 to 10 years, it will still play this important role.

Learn from mistakes and always request criticisms. Even now, I'm still welcome people to critique my design, then I can collect comments to improve myself or my design.

Collect comments to improve themselves and the design and observe more from everyday life.

I am unbelievably shy.

My mom is the one who inspired me the most, when I was young I love to see her design embroidery florals and pattern.

As I always said, think out of the box. Life is the source of inspiration. As long as you work hard, you will always be rewarded.

No, that's all