Interview with Eric E. Leon & Fernando Sanchez Sertvije, Co-CEOs of Legion Advertising LLC, USA

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Eric E. Leon & Fernando Sanchez Sertvije

As Co-CEOS of Legion Advertising, both Eric E. Leon and Fernando Sanchez Sertvije are in charge of adapting and embracing new changes in the advertising industry, no matter what the challenges are.

Legion Advertising LLC | Muse Awards

Interview with the 2019 Muse Creative Awards Winner
- Eric E. Leon & Fernando Sanchez Sertvije

1Please give us a brief bio of yourself, your company, job profile, etc.
Born on the first day of the new century, The Legion is a collection of über talented, -if a little eccentric- multicultural communication desperados. We’ll make it happen no matter the challenges. We are bridge builders. Force multipliers. Quick to adapt and embrace change. And The Legion is our name, our cause and our battlecry.
2Tell us a bit about your business and what you do.
North Texas’ longest serving independent multi-cultural agency, The Legion serves some of the largest names in Entertainment and Consumer Packaged Goods coast to coast. Our client relationships span many decades and the friendships, with it making the long nights worth it.
3Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
After accomplishing objectives, award are a welcome recognition for our team. For your selection, on behalf of all of us at The Legion, thank you.
4Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
They were selected actually based on Muse awards’ selection parameters: Clear, concise and measurable fulfilment of a client’s brief.
5What was the biggest challenge with this project?
Tight budgets, multinational endeavor.
6How has winning an Award developed your practice/career?

It is quite possible that the work will be featured as part of a very successful muti-ciltural campaign presentation in Grupo Bimbo’s World Business Forum. (*Key Client)
7What are your top three (3) favorite things about our industry?
1. The variety of tasks.

2. The dynamic industry keeps it fun.

3. The creativity in every aspect of work.
8What makes your country specifically, unique in the creative industry?
We invented marketing and live in THE most competitive environment on Earth. Tradition, leading edge, competitiveness… what’s not to like?
9Where do you see the evolution of creative industry going over the next 5-10 years?
1. Entertainment and advertising will be intertwined.

2. Media will be purchased at the touch of a button.

3. Further loss of communication understanding and discipline.
10If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
Marry money. (Kidding).

If you don’t love the work on your first month, do something else. If you had the best time of your life… well… you are trapped. You are one of us forever!
11What resources would you recommend to someone who wants to improve their skills in the creative industry?
1. Read Sun Tzu’s “The Art of War”.

2. Study comedy.

3. Delve into every corner of the craft. It all helps.
12Tell us something you have never told anyone else.
Give me a couple of beers first.
13Who has inspired you in your life and why?
My family first. Then my team. I admire them all.
14What is your key to success? Any parting words of wisdom?
1. If you have only one attribute, let that be persistence.

2. Take risks, but make sure they are calculated risks.

3. If disaster strikes always remember that every liability hides and opportunity.

Winning Entries

Marinela Is in Me Campaign |

Marinela Is in Me Campaign | Legion Advertising LLC | Muse Awards
1. Brand building through increased awareness rates in core and target
2. Continue building and strengthening the digital communication platform
3. Increase brand buzz amongst Marinela customers with an innovative message thus allowing to expand the brand’s reach... (read more)

Product Launch Canelitas and Polvorones Bites

Product Launch Canelitas and Polvorones Bites | Legion Advertising LLC | Muse Awards
Message to convey. What do we want to say about the product? (Does it have something unique? Do we want to emphasize its great flavor or presentation? Will it be available for a limited time only? )... (read more)

Legion Advertising LLC

Legion Advertising LLC is an independent multi-cultural agency that serves some of the largest names in Entertainment and Consumer Packaged Goods coast to coast.