Interview with Diogo Gama Rocha, General Manager of Omdesign, PT

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Diogo Gama Rocha

Diogo Gama Rocha is the General Manager at Omdesign, a design and advertising agency based in Portugal. He studied design and in 1998 founded Omdesign. Since then, the company has never stopped to grow. He realized at very early that design was his future. He was always curious and a tireless observer, creativity, art, and industry were always in his life, from the day he was born.

Interview with the 2019 Muse Creative & Design Awards Winner - Diogo Gama Rocha

1Please give us a brief bio of yourself, your company, job profile, etc.
I consider myself a curious person and a tireless observer and soon I realized that designing would be my future. Creativity, art, and industry were always part of my life. I inherited my passion for art from my maternal grandparents, who were both painters; and my fascination by industry and management came from my father. So, I ended up learning about these different areas every day and the truth is that being a designer happened to be a natural course for me. I studied Design and Marketing and, in 1998, I’ve founded Omdesign. Fortunately, and since then, the company never stopped growing.
2Tell us a bit about your business and what you do.
The company has begun its activity for more than 20 years. We daily work our customers’ brands from Leça da Palmeira (Matosinhos) to the world, having always as a goal the admiration of their clients – the final consumer.

The strong relationships that Omdesign’s team has built over the last 20 years are the result of the dedication and the unique way the agency embraces each project, always offering innovative and highly effective solutions.
3Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
We are so proud to be recognized once again by the Muse Awards’ jury in both competitions - Muse Creative Awards and Muse Design Awards.

It is a pleasure for our team to keep taking across borders the best of Portuguese design and to be recognized for the very differentiating solutions we create every day.
4Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
We won a total of 11 awards (5 awards in Muse Creative Awards 2019 and 6 awards in Muse Design Awards 2019) in different categories with several projects, namely a museum, books, exhibit, film, and packaging design. We’ve chosen these projects to participate because we think that each one has interesting characteristics that distinguish them.
5How has winning an Award developed your practice/career?

Fortunately, we have been receiving some awards in the last years, which are a consequence of our hard work and excellence we put in everything we make. All the awards achieved are a strong motivation to keep going on the same route we’ve defined since 1998.
6What are your top three (3) favorite things about our industry?
It is difficult to choose only 3 because I think that this industry is fascinating, but I can refer, for instance:
- Every day is a new challenge, considering that design and advertising areas are in constant evolution;
- The daily need to analyze each brand and always present them with the best solution is also a plus that makes each day unique;
- We do not have routines, which is an advantage because it develops our ability to improvise and also challenge ourselves every day.
7What makes your country specifically, unique in the creative industry?
The Portuguese people are unique in the art of doing-well in several fields of activity and the creative industry is not an exception.
8Where do you see the evolution of creative industry going over the next 5-10 years?
In the next 5-10 years, I believe that we will be able to see even more innovative options. The creative industry is in permanent progress, in terms of production processes and materials available, so the solutions presented will be more incredibly surprising, even when they are the most simple or sophisticated ones.
9If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
The only advice I can give is to work hard. As far as I know, this is the key to success.
10What resources would you recommend to someone who wants to improve their skills in the creative industry?
It is crucial to always create distinctive and innovative solutions, never forgetting that simplicity is a plus, because often (if not always) less is more.
11Tell us something you have never told anyone else.
This journey has been amazing and we are now even more motivated to keep surprising the global market and our clients.
12Who has inspired you in your life and why?
My biggest inspirations are my grandparents, undoubtedly, that were painters. They are, even now, one of my main sources of inspiration, like my father, to whom I owe the fascination for the world of management.
13What is your key to success? Any parting words of wisdom?
I believe that if exists a key to success is hard work. Only working every day, always focusing on the excellence and accuracy we will be able to be well succeeded. I think it is also extremely important to be ambitious, bold and to do better and differently day after day. If we have a truly positive attitude, success will come naturally.

Winning Entries

Quinta do Crasto book | 2019

Quinta do Crasto book | Omdesign | Muse Awards
To sign more than 400 years of history of Quinta do Crasto, an emblematic estate from Douro, the agency created and produced “Quinta do Crasto – A story that began a long time ago (1615-2018)” book... (read more)

Honore Port Film | 2019

Honore Port Film | Omdesign | Muse Awards
To mark more than 400 years of history of Quinta do Crasto, it was created the conceptual film “Honore Port”. In little more than 5 minutes, it is shown all the essence of this unique Douro estate... (read more)

Blandys Wine Lodge | 2019

Blandys Wine Lodge | Omdesign | Muse Awards
The agency was responsible for the full renewal of Blandy’s Wine Lodge, the Blandy’s visitors centre in Funchal. At this museum space, the Portuguese advertising agency tried to mirror the history and evolution of this centenary brand... (read more)

Pedras Experience | 2019

Pedras Experience | Omdesign | Muse Awards
Pedras Experience is a unique, sensorial and interactive museum space that introduces all the essence of “Pedras”. Integrated in Pedras Salgadas Park, owned by Super Bock Group, which belongs to the Carlsberg company... (read more)

Fotobiografia Júlio Resende (1917-2011) book | 2019

Fotobiografia Julio Resende (1917-2011) book | Omdesign | Muse Awards
To celebrate Júlio Resende’s centenary of birth, it was created the book “Fotobiografia Júlio Resende (1917-2011)”. This is a unique edition that aims to pay tribute to the artist... (read more)

Honore Port Special Edition | 2019

Honore Port Special Edition | Omdesign | Muse Awards
To mark more than 400 years of history of Quinta do Crasto, an emblematic estate from Douro with wines recognized worldwide, “Honore” was created and produced as a special edition... (read more)

Honore DOC Special Edition | 2019

Honore DOC Special Edition | Omdesign | Muse Awards
To sign more than 400 years of history of Quinta do Crasto, an emblematic estate from Douro with wines recognized worldwide, the agency created and produced “Honore DOC”, a special edition... (read more)

Omdesign 2018 packaging | 2019

Omdesign 2018 packaging | Omdesign | Muse Awards
Created for Omdesign’s 20th anniversary commemoration, this edition is a travel to the origins of our country and to the Portuguese Discoveries that pictures the agency values and their vision about the future... (read more)

Aguardente Mosca | 2019

Aguardente Mosca | Omdesign | Muse Awards
José Maria da Fonseca relaunched Aguardente Mosca (brandy), an old icon in Portugal, which returns to the market 30 years later. The creative agency took care to preserve all the tradition of this emblematic Portuguese producer... (read more)

Altano wines | 2019

Altano wines | Omdesign | Muse Awards
Altano is an emblematic Douro wine range, produced by the Symington family and wants to reach a new segment of consumers. The challenge was to refresh the brand’s image, reinforcing its credentials through all products... (read more)

Porto Dalva Colheita 1968 Dry White | 2019

Porto Dalva Colheita 1968 Dry White | Omdesign | Muse Awards
C. da Silva, a centenary house in the production of Port wines, has launched the Dalva Port Colheita 1968 Dry White. This is the brand’s first dated Dry White Port and the Portuguese creative agency... (read more)


Established in 1998, Omdesign is a Portuguese design and advertising agency that works on a daily basis for clients that honor it with their patronage and loyalty. Based on a solid relationship between the agency and its customers, Omdesign works with leading companies worldwide in different industries such as food and beverage, mass consumption, tourism, among others. The agency has been recognized, in Portugal and globally, for the high quality and excellence of its work. Since 2015, Omdesign achieved more than 200 awards in different design and packaging worldwide competitions.