Interview with Dave Gilbert, CCO of Stray Media Group, US
Interview with Millie Elston, President of RELATIVITY Communications, USA
September 3, 2019
Interview with Daisuke Nagatomo, Design Director of MisoSoupDesign, TW
September 4, 2019
Dave Gilbert
As CCO of Stray Media Group, Dave heads a curious bunch of marketing professionals that bring experience and creative power to what they do, focusing on strategy, creative ideation, implementation, and building relationships with their clients.
Interview with the 2019 Muse Creative Awards Winner- Dave Gilbert
1Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
Thank you! Our team was thrilled to be a part of these projects and delighted to be able to share our customer’s success with their new sites by receiving these awards. We put passion into everything we do and being recognized for the work we produce for our clients is an extremely rewarding experience.
2Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
We chose to enter both of these web redesign projects because they were such drastic before and after transformations.
While these clients are quite different, Edgewood is a regional company in the competitive healthcare industry and NDTC as a rural telecommunication company, the projects both had a strong focus on making the user-experience as seamless as possible and updating the look and feel of the site to something more modern and aesthetically pleasing.
While these clients are quite different, Edgewood is a regional company in the competitive healthcare industry and NDTC as a rural telecommunication company, the projects both had a strong focus on making the user-experience as seamless as possible and updating the look and feel of the site to something more modern and aesthetically pleasing.
3What was the biggest challenge with this project?
For Edgewood, the biggest challenge we experienced throughout the project was to incorporate the vast amount of services and companies that needed to be present on the website in such a way that made it extremely easy for the consumer to navigate the website and find the information they were looking for.
The biggest challenge on the NDTC website redesign was to portray the cutting-edge technology they offer in rural North Dakota to accurately showcase their fiber-optic advancements and other innovative services in an attractive, simplified manner.
The biggest challenge on the NDTC website redesign was to portray the cutting-edge technology they offer in rural North Dakota to accurately showcase their fiber-optic advancements and other innovative services in an attractive, simplified manner.
4How has winning an Award developed your practice/career?
Winning multiple international awards over the years has helped to boast our creative talent and expertise, which ultimately allows us to have more freedom in working with our clients to produce great work.
5What resources would you recommend to someone who wants to improve their skills in the creative industry?
Our go-to sources for skill improvement and development are trade publications, continuing education resources and participating in international award competitions to stay on top of the tech, design and overall marketing advancements in the industry.
6What is your key to success? Any parting words of wisdom?
The key to our success has always been spending a great deal of time understanding and learning about our customer’s business and target audiences to accurately and effectively speak and create on our client’s behalf.
7Do you have anything else you would like to add to the interview?
Thank you for the wonderful opportunity!
Winning Entries
Website Redesign | 2019
North Dakota Telephone Company (NDTC) is a rural telecommunications company that strives to not only provide services, but to be a hub for the areau2019s businesses and residents through this informative, engaging and responsive website. (read more)
Website Redesign | 2019
Edgewood Healthcare is a full-service senior living and healthcare company, with over 60 communities across seven states. The new website design provides a simple yet effective way to present and navigate services offered, access to individual communities... (read more)
Stray Media Group
As CCO of Stray Media Group, Dave heads a curious bunch of marketing professionals that bring experience and creative power to what they do, focusing on strategy, creative ideation, implementation, and building relationships with their clients.