1Please give us a brief bio of yourself, your company, job profile, etc.
ABOUT CHRISTINE COLLINS
Christine Collins is the Founder and Managing Director for Bad Penny Factory. Christine oversees daily operations with a heightened focus on search engine optimization programs, content production and reputation management. She regularly consults on internal and external marketing and communications strategies and provides analytical insights on social media engagement, digital marketing tactics and brand exposure.
ABOUT THE COMPANY
Bad Penny Factory is a digital narration and design agency that offers an array of marketing services, including search engine optimization, website design, social media marketing and management, digital communications strategies, paid advertising programs and more, to businesses seeking to grow their base and reach new customers.
We are search engine beasts and are highly specialized in assisting small to mid-sized businesses, professional firms and start-ups to discover and develop their online presence. Outside of commercial projects, Bad Penny Factory regularly supports philanthropic clientele by providing fundraising and marketing resources for nonprofit organizations.
Bad Penny Factory was founded in Oklahoma and can be found operating out of the Oklahoma City metro area, however, as avid travelers and globetrotters, we can work anywhere there’s WiFi. Recent expansions now include new satellite locations in New England and Southwest Florida.
In short, we code, doodle, write and play online every day.
2Tell us a bit about your business and what you do.
Bad Penny Factory is a lifestyle company that celebrates talent, ingenuity and drive to bring solutions to businesses seeking marketing support. Our agency houses developers, artists, writers, and a few rock whisperers to combine impactful storytelling, creative visual designs and progressive technology to build cost effective, due yesterday, amazing stuff. We are also amazing at the art of remote working - so location doesn’t stop us. This freedom allows us to create awesome work for clients worldwide.
3Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
Awards are awesome! We are obsessed with the caliber of work we create and the clients that trust us with their marketing goals. Winning the 2019 Muse Awards is a definite victory for our clients and the Factory Workers who toiled to bring their visions to life. Recognition of a job well done on an international stage brings exposure not only to the businesses we represent but also to the great work we’re proud to release to the world.
Being acknowledged by the Muse Awards is a calling card to say, “We’re here and we’re making some pretty cool stuff. Come take a look.”
4Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
The collection of entries we selected to submit to the Muse Awards represents a sampling of our diverse portfolio offerings. Every entry reflects thoughtful storytelling, vivid imagery and strong execution. From professional services to business-to-business corporations, Bad Penny Factory’s broad experience enables us to approach projects from any industry to deliver world-class results.
5What are your top three (3) favorite things about our industry?
1. Never a dull moment.
2. Advancements in technology and design.
3. Access to a global community of like-minded individuals.
6What resources would you recommend to someone who wants to improve their skills in the creative industry?
Consume knowledge. Read everything. Stay open-minded and seek resources outside your field of interest.
7What is your key to success? Any parting words of wisdom?
Work ethic, tenacity and flexibility are the key to any successful business and are core drivers in our daily operations.
My parting words of wisdom are: Not every client is the right client. Don’t compromise your values to get another customer.