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Interview with Caroline Gibson, Copywriter, UK

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Caroline Gibson

As a freelance copywriter and content writer, Jessica’s experiences allow her to express ideas through words and extend her copywriting services across the world.



Interview with the 2019 Muse Creative Awards Winner - Caroline Gibson

1Please give us a brief bio of yourself, your company, job profile, etc.
As an experienced freelance copywriter and content writer, I’m all about words and ideas that will make a brand stand up and stand out.

With shine and sparkle, of course.

I've worked for top London agencies: advertising, branding and digital, and my clients range from international names to local start ups. I've experience in every sector - from finance to health to drinks - and have been lucky enough to win awards for my work.
2Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
Being freelance means I’m often being cooped up in my own little world in my own little office. When I saw the result, I let out a huge ‘eeeeeeek’ of excitement, so it’s probably just as well; there’s only me working here!
3Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
Creating copy that sells has to start with creating copy that sells me. The blogs on my website give me a voice and showcase my own writing style. They give advice on all things to do with writing copy and being a freelance copywriter.

Last year, I started a series of interviews with people leading the way in different industries about what creativity means to them - from the TV producer behind last year’s royal wedding to a leading London theatre director to the promoter behind the BRITS music awards. Next up: well, watch this space but, for now, I’ll say it has something to do with a YouTube bigwig!

There are several award bodies that recognise work produced for clients – but none in the UK really that recognise work you do for yourself i.e. blogging.
4What was the biggest challenge with this project?
Writing my own blogs inevitably falls to the bottom of my to-do list as I’m always so busy with client projects!
5How has winning an Award developed your practice/career?


I add my award logos to my home page and email signature. It gives kudos with clients and helps me stand out. For instance, this year I was invited by D&AD to help with their student awards briefs and judge the entries.
6What are your top three (3) favorite things about our industry?
1. Being paid to do a job you absolutely love (and have wanted to do from the age of 14) 2. Seeing the fruits of your labour in print/online. 3. Having the opportunity to win awards for a job well done.
7If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
Keep your entry statement short and sweet. I’ve judged another US award for several years and am always shocked by how much entries waffle on. If your submission is creative and engaging, your statement should be too. (Otherwise, ask a copywriter to rewrite it for you.)
8What resources would you recommend to someone who wants to improve their skills in the creative industry?
Look at award annuals and websites to see what good work really is, and aim high. The stronger the creative brief, the stronger the creative work you do – so never be afraid to push back on a brief if it feels weak or the agency simply hands you what the client has written.
9What is your key to success? Any parting words of wisdom?
Never give up.


Winning Entries

Caroline Gibson's freelance copywriting blog | 2019

Caroline Gibson's freelance copywriting blog | Caroline Gibson | Copywriter | Muse Awards
As a freelance copywriter, I'm all about ideas and words - but if I can't sell myself, how can I sell for clients? My blog provides me with the chance to showcase what I've been up to... (read more)

''I Spent Time With A Male Escort (aka Confessions of A Freelance Copywriter)" | 2019

''I Spent Time With A Male Escort (aka Confessions of A Freelance Copywriter)" | Caroline Gibson | Copywriter | Muse Awards
As an experienced UK freelance copywriter, I'm about words and ideas that will make a brand stand up and stand out ... brands that are often household names. (read more)

Caroline Gibson

Caroline Gibson


As a freelance copywriter and content writer, Caroline Gibson’s experiences allow her to express ideas through words and extend her copywriting services across the world.


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