In Focus: Interview with Brian Oster, Creative Director and President at OC Creative

Zachary Ouma | Muse Awards
In Focus: Interview with Zachary Ouma, Creative Director at Dragonfly Limited, Kenya
June 22, 2018
Marcel Vrieswijk | Muse Awards
In Focus: Interview with Marcel Vrieswijk, Founder & Managing Director at PlusOne, Netherlands
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Justi Difazzio | Muse Awards

Brian Oster

OC Creative

OC Creative can insert your product, service, organization, or idea into our creativity blender, frappe it into something that sparkles, rebrand it, market it, tweak it, and elevate it until it's something we can both be proud of. Afterward you'll only have one question: What can't OC do for me?



Justi Difazzio | Muse Awards

Interview with the 2018 Muse Creative Awards Winner - Brian Oster

1Tell us a bit about your business and what you do.
OC Creative can insert your product, service, organization, or idea into our creativity blender, frappe it into something that sparkles, rebrand it, market it, tweak it, and elevate it until it's something we can both be proud of. Afterward you'll only have one question: What can't OC do for me?
2Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
We're proud of everything we do here. No project is complete unless that's true of it. But even we can't deny that it feels pretty good to be recognized for our hard work. Winning a 2018 Muse Creative Award is an honor--not because we feel we need to be awarded, but because we believe in the work we do. It's nice to know professionals outside our agency feel the same way as we do about the projects our talented designers are working on.
3What are your top three (3) favorite things about our industry?
First, our creativity is collaborative, and it offers us a space to grow in our respective fields and be inspired by each other during the process. When we surround ourselves with creative professionals, we're all made better by working together. Secondly, the creative industry is ever-evolving. It satisfies those of us who want to be constantly learning, growing, and evolving with it. There is no room for complacency in a world which changes all the time, and it's super fulfilling to be tasked with keeping up. Finally, and most importantly, this industry gives us a platform from which to effect positive change in our community and our world. Some might not think that what we do carries that much importance, but media drives popular opinion and can be a force for good in a world of distraction.
4If you could give one piece of advice to someone considering a career in creative industry, what would it be?
Don't be afraid to make mistakes. If you're not embarrassed about past work, you're not taking enough risks. Keep creating. Keep working at whatever you do, even when you're not inspired, even when you fail. Trying new things and stretching your skill set is invaluable and will put you above those who only stay in their comfort zone.
5Finally, what is your key to success?
Fail fast. I know it sounds silly, but making mistakes is inevitable. Don't waste time being afraid. Fail fast, learn from it, and teach others to not repeat your mistakes. That's been the key to our growth as a creative agency and as human beings.


Winning Entries

Where's The Food?

Where's The Food? | Muse Awards
Given to incoming college students and new city residents to show all the places to eat and shop in the City of DeKalb... (read more)

Bockman's Outdoor Marketing

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OC Creative created a full outdoor branding campaign for Bockman's Auto Care. Included was 3 bay-door vinyl signs and 1 vehicle wrap... (read more)

Leishman Center For Culinary Health

Leishman Center For Culinary Health | Muse Awards
Come see the amazing work space, created by the KishHealth System, and dedicated to the advancement of culinary health. At the Leishman Center you have the opportunity to gain hands... (read more)

OC Creative


From our flexible studio where we've filmed everything from award-winning commercials to potato-salad-stuffed cannons (seriously-ask us about it), to our welcoming offices where we'll walk with you through every step of the process, when you hire OC Creative to tackle your advertising and branding needs, you'll get access to our team of creatives whose mission is to spread our unbridled passion for our craft across any challenge you have for us.

OC has managed successful campaigns for national companies like Fellowes and Proven Winners, for educational institutions such as Northern Illinois University and Kishwaukee Community College, and for nonprofits including Feed My Starving Children and Big Brothers Big Sisters. We serve many industries from health care to small businesses to motivational trainers. You come to OC with a dream, a desire, or perhaps a feeling that things for your business just aren't all they could be. We turn that feeling into action, whether behind the lens or on the street. Promotional material? No problem. Testimonial video? No problem. Rebranding? No problem. Beaming that newly rebranded logo onto the moon? Well, we can talk about it.


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