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Interview with Brandon Payton, Co-Founder & Interactive Director of Brandora, US

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Brandon Payton

Brandon is the co-founder and Interactive Director of Brandora, where he solves problems for clients by adding values to their brands along with managing a small team of animators, developers and designers on a multitude of animation, VFX and video production projects.


Brandon Payton | Brandora | Muse Awards

Interview with the 2019 Muse Creative Awards Winner - Brandon Payton

1Please give us a brief bio of yourself, your company, job profile, etc.
I consider myself a seasoned, solutions expert. I solve problems for clients to make them successful which adds value to their brand. I've managed small teams of animators, developers, and designers on a multitude of projects. 2D/3D animation, VFX, and video production have been my main focus the last 8 years leading to my latest passion - VR and 360 videos.
2Tell us a bit about your business and what you do.
Brandora is a Dallas based design studio that specializes in creating meaningful experiences for businesses through interactive branding.
3Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
We are honored to share this achievement and have our work featured alongside the best from other successful creative businesses. It proves that we are preforming at the highest professional level in the industry and that translates to better ROI for our clients.
4Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
Our Easter Egg Hunt VR project transports the player to a beautiful environment and completely immerses them in that world. We chose to enter it because it looks amazing and it was extremely fun to run around collecting eggs before the time runs out. People loved it and we think it was a massive success.

Another project we entered was for ARM (Academic Risk Management) and is a complete rebrand. The company is mitigates risk for universities and their new branding and identity presents them as a trusted, strong and professional consulting company.

We also entered 4 of our cinematic e-card animations. These are gorgeous holiday animations that bring an emotional aspect to a fun end of the year experience. They are all created in 3D and are very non-traditional in the e-card industry.
5What was the biggest challenge with this project?
The Easter Egg VR project was challenging because we only had 1 month to design, build, test, and launch for a trade show we were attending. It was also the first time we’d created anything like that before so it was a continual learning process from start to finish.

The ARM rebrand was challenging because after a complete audit of their current marketing and business plan we needed to develop an identity that perfectly aligned with their business objectives. Budget constraints also had kept the project challenging because we had limited time and resources to produce a winning design.

Our cinematic e-cards are always challenging, as we push the limits of what we can do in 3D. Storyboarding and conceptualizing is the initial hurdle, but once we have a plan building the worlds and animating falls into line. Music and sound fx are also sometimes challenging because we feel that the music is almost more important than the visuals and helps really connect the viewer with the animation in a strong way.
6How has winning an Award developed your practice/career?


The awards we win at Brandora have helped us gain a higher professional position in our industry and really proves to the world that we know what we’re doing. We think it builds our credibility as designers, especially when our clients walk into our office and see all of our award statues in the lobby.
7What are your top three (3) favorite things about our industry?
1. Finding creative solutions to our client’s projects and business challenges.

2. Working together with other like-minded individuals to achieve a goal.

3. Always learning new things and approaches to creative problems.
8Where do you see the evolution of creative industry going over the next 5-10 years?
It appears the industry is in a template based era at the moment and I think after everyone gets tired of pre-made design they’ll revert back to wanting 100% custom solutions. UI interfaces will become part of everything and also will help automation. As design and interaction becomes more sophisticated the tools will become easier to use and more expensive to build. Hopefully the design industry gets a renewed budget increase and people spend more because they value design and realize how important it really is for their business and life!
9If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
I’d say learn the basics of business and have a strong understanding of contracts and how to navigate the design industry as a business first even though you may be an artist and have no desire for the business world it really helps you in the end. Never be afraid to submit your work to award competitions. Believe in your abilities, even if you are an amateur, keep practicing, learn everything that interests you, and try new things.
10What resources would you recommend to someone who wants to improve their skills in the creative industry?
Find inspiration from other artists, follow them, watch tutorials online, get involved in meet ups within your specific interests.
11Tell us something you have never told anyone else.
I want to be a Youtube star!
12Who has inspired you in your life and why?
My business partner Tia. She is an amazing designer and I look up to her for making me a better designer. I see the world differently because of her and it’s made me a better person.
13What is your key to success? Any parting words of wisdom?
Never stop believing in yourself and continually keep learning new things. Get out from behind your computer or phone and experience the world, it’s a beautiful place and will bring you infinite inspiration!


Winning Entries

THE HUNT - VR EASTER EGG GAME | 2019

THE HUNT - VR EASTER EGG GAME | Brandora | Muse Awards
We built a VR Easter egg hunt for a trade show we exhibited at to get people in our booth and come visit us. We gave away a 2.5 pound ostrich egg from Hotel Chocolat... (read more)

ACADEMIC HEALTHPLANS LIGHTS... | 2019

ACADEMIC HEALTHPLANS LIGHTS IN THE PARK CINEMATIC ECARD | Brandora | Muse Awards
In this serene, beautifully lit park it is night time and we see it gently snowing. A magical stream of particles flies into the park and spirals around one of the light poles... (read more)

BRANDORA EXPRESS CINEMATIC ECARD

BRANDORA EXPRESS CINEMATIC ECARD | Brandora | Muse Awards
This is the Brandora Express! Heavily inspired by one of our favorite holiday animations, the polar express, we worked for just over a month to develop one... (read more)

Academic Risk Management |
2019

Academic Risk Management | Brandora | Muse Awards
Academic Risk Management came to Brandora for a full-scale identity program. We started with a complete audit of their current marketing and business plan and... (read more)

BRANDORA EXPRESS CINEMATIC ECARD

THE HUNT - VR EASTER EGG GAME | Brandora | Muse Awards
This is the Brandora Express! Heavily inspired by one of our favorite holiday animations, the polar express, we worked for just over a month to develop one... (read more)

HILL WARD HENDERSON NIGHT TIME SKYLINE | 2019

HILL WARD HENDERSON NIGHT TIME SKYLINE | Brandora | Muse Awards
Our client wanted to stay local for this animation so we built parts of Clearwater and downtown Tampa where their offices are located. Magical particles fly into the scene... (read more)

BRANDORA SLIDING PENGUIN |
2019

BRANDORA SLIDING PENGUIN | Brandora | Muse Awards
For our own holiday card animation we decided to show an adventurous penguin leap from the top of a mountain and slide down doing tricks for his friends... (read more)

HILL WARD HENDERSON NIGHT TIME SKYLINE | 2019

HILL WARD HENDERSON NIGHT TIME SKYLINE | Brandora | Muse Awards
Our client wanted to stay local for this animation so we built parts of Clearwater and downtown Tampa where their offices are located. Magical particles fly into the scene... (read more)

Academic Risk Management Rebrand | 2019

Academic Risk Management Rebrand | Brandora | Muse Awards
Academic Risk Management came to Brandora for a full-scale identity program. We started with a complete audit of their current marketing and business plan and... (read more)

ACADEMIC HEALTHPLANS LIGHTS... | 2019

ACADEMIC HEALTHPLANS LIGHTS IN THE PARK CINEMATIC ECARD | Brandora | Muse Awards
In this serene, beautifully lit park it is night time and we see it gently snowing. A magical stream of particles flies into the park and spirals around one of the light poles... (read more)

Brandora

Brandora


Brandora is a full-service agency that specializes in creating meaningful experiences for businesses through interactive branding by bonding with desired clients in their daily life to create an uplifting experience.


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