1First, tell us about yourself, your company, job profile, etc.
We are a creative agency with a strong focus on consultancy surrounding the topic of brand communication. Both small start-ups and large renowned companies contact us with the redevelopment or modification of their brand work. In doing so, we always connect the analog and digital worlds.
2Tell us a bit about your business and what you do.
We have been operating with great success since 2002 and are one of the leading agencies in Germany. We have made a name for ourselves in the industry with a focus on corporate design and the development of digital media.
3Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
We have already won numerous prizes. Nevertheless, we are always delighted to receive further recognition of our work. We appreciate international awards in particular, as it is really nice to see that our work is making its way around the world.
4Where do you see the evolution of creative industry going over the next 5-10 years?
A lot will change as a result of the digital transformation. The classic professional field of graphic design will soon no longer exist. Many creative professions will, therefore, have to reorient themselves. These will be exciting and very interesting times.
5What are your top three (3) favorite things about our industry?
Creativity, persistence, and attitude.
6Who has inspired you in your life and why?
Product designers like Dieter Rams, graphic designers like Helmut Schmid and founders like Steve Jobs. They all tried out new things, were often daring and produced exciting things. The world belongs to the brave.
7What makes your country specifically, unique in the creative industry?
Germany has a long tradition in classic graphic design. It is characterized by its simplicity and clarity. It must fulfill the right function and at the same time create an aesthetic overall picture. Many German designers manage to get this mix just right.
8If you could give one piece of advice to someone considering a career in creative industry, what would it be?
Learn about programming languages, learn new technologies and always ask yourself what creative professions we will need in the future. It definitely won't be exactly the same ones that are being studied today.
9What resources would you recommend to someone who wants to improve their skills in the advertising industry?
Talk about and discuss design. Show your work and reflect. A glass of white wine or, even better, a bottle, a little bread, and some cheese can sometimes help.
10Tell us something you have never told anyone else.
I'd better not. :)