1First, tell us about yourself, your company, job profile, etc.
Founded in 2008, by Bec Gauci, Neat Creative is built on over 10 years of experience in the design industry, including a strong background in brand creation and elevation.
With added experience in the corporate sector, our approach is structured, strategic and considered. This allows the mind to shape the simplest and most effective creative solutions, for purposeful results.
2Tell us a bit about your business and what you do.
We work on forming strong, valuable and adaptable ideas that are followed through to execution.
3Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
Neat Creative is showcased on a broader scale and allows for opportunities to access more challenging, creative and rewarding work. This long-tail advantage of the award is well worth the blood, sweat, and tears put into winning it.
4Where do you see the evolution of creative industry going over the next 5-10 years?
It is impossible to ignore that technology is forever changing and we all have to adapt to it.
There are many platforms that use drag-and-drop features and layouts to design, share and print business cards, logos, presentations, etc.
We choose to work with clients who share a vision that extends far beyond those constraints and challenge the status quo.
However, we also value these platforms for start-up businesses without budgets, willing to invest their own time adding value to their brand. It is those clients who we will meet up with again.
On a side note, it is important to acknowledge some of the social media platforms. These allow our studio to focus on custom design and content supported
5Who has inspired you in your life and why?
Chris Maclean. The collaborate ideas, adaptability of the creative and careful consideration to the treatment of every touch point is seamless. If you want to know more, take a look for yourself, it will be clear to see - http://www.chrismaclean.co.uk/
Banksy. One of the most creatively intelligent artists of my era. He gave and still gives away, the most amazing, thoughtful and free art every day. If you take the time to read what motivates him you will be surprised.
6What resources would you recommend to someone who wants to improve their skills in the advertising industry?
Less print more pixels. Print is not dead but there is no hiding from the digital world so stay forward focused and interested.
7Finally, what is your key to success?
The value of the idea and adaptability of the creative.