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In Focus: Interview with Arturo Schwartzberg, Co-Founder/Chairman/CFO of SweetRush Inc., US

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Arturo Schwartzberg

Arturo Schwartzberg is the Co-founder, Chairman, and CFO of SweetRush Inc., United States.


Arturo Schwartzberg | SweetRush Inc.

Interview with the 2018 Muse Creative Awards Winner - Arturo Schwartzberg

1First, tell us about yourself, your company, job profile, etc.
SweetRush is a dynamic company in a dynamic field, which means navigating constant change, and I get to be a protagonist in helping move us forward on our unique path. I say “unique” because we really are different. For example, we’ve been 100% virtual since 2009—with teammates in 12 countries—and yet our team of 150 plus is remarkably connected.
2Tell us a bit about your business and what you do.
Boiled down, we work with the world’s most successful companies to help them be better at what they do, and, boiled again, it gets down to improving the performance of their people. At a high level, we analyze the perceived needs of a line of business and who the people are that need to change in some way, and then we find relevant ways to get to these people to help them modify their behavior. As a co-pilot of sorts, I cover a lot of territories. I believe everyone has a superpower, and mine, I hope, is helping others to maximize theirs.
3Congratulations! As the winner of the 2018 Muse Creative Awards, what does winning this award mean to you and your team?
Being judged by your peers as doing the best work is deeply satisfying for our team. And, on a marketing level, one way that clients find us is via awards, as they too want to work with vendors doing work judged by others to be the best. For us in particular, being in the Learning and Development space, the Muse Awards are doubly satisfying as they are being judged more at an agency level, hence the award for us is that much sweeter.
4Where do you see the evolution of creative industry going over the next 5-10 years?
Can I start next week! Technology is enabling innovation; for example, we just started a virtual reality service. For us, a fully immersive, interactive, hands-on experience is hard to beat. But that is now, this moment, and the beat goes on. All that said, the foundation of work well done is and will always be storytelling, authenticity, and making an emotional connection. In Learning and Development, it’s all about finding ways to connect with our audience, which is what we do and why we’ve been successful. So, everything will change, and everything will stay the same.
5What are your top three (3) favorite things about our industry?
We impact real lives. We get to infuse creativity into the landscape. Our industry is dynamic and change is constant, yet the principles of storytelling, authenticity, and making an emotional connection remain. Fun stuff.
6Who has inspired you in your life and why?
Mr. Lewis, my sixth-grade teacher, saw and valued me, and he infused me with worth. That he had this power taught me I could affect the lives of others. He was a master, and I am a shadow, but it’s something that has inspired me to this day and gives me something to strive for.
7What makes your country specifically, unique in the creative industry?
The United States is the 800-pound gorilla in the Learning and Development space, and it drives the market. But we are now in 12 countries, and it’s clear there are super creative people in every country. It’s all connected now, and there are no boundaries, creative or otherwise.
8If you could give one piece of advice to someone considering a career in creative industry, what would it be?
Cultivate your eye, but learn storytelling, authenticity, and how to connect emotionally.
9What resources would you recommend to someone who wants to improve their skills in the advertising industry?
It’s a digital world, and you need to be fluent. That said, learn about storytelling, and learn about people.
10Finally, what is your key to success?
I try to care about others. I try to remember it’s about them, not me.


Winning Entries

Make That Sale! | 2018

Make That Sale! | Muse Awards
SweetRush developed a very comprehensive training program, filled with video storytelling, 3D animation, interactivity and lots of gaming elements. This... (read more)

Bridgestone Natural Inspirations | 2017

Bridge Natural Inspirations | Muse Awards
The Natural Inspirations video combines custom 3D animation, characters, humor, and story to educate sales associates about Bridgestone's... (read more)

Hilton HHonors | 2017

Hilton HHonors | Muse Awards
This animated video energizes and inspires Hilton Team Members to support the HHonors loyalty program... (read more)

Bridgestone Counter Intelligence | 2017

Bridgestone Counter Intelligence | Muse Awards
In the Counter Intelligence game, sales associates master the skills they need to be successful at their jobs. This game represents the state of the art... (read more)

SweetRush Inc.

SweetRush Inc.


The passionate pursuit of expertise and tools that allow us to positively impact the lives of others has been at the heart of the success SweetRush experiences collaborating with clients who share the same dream. We are over 150 people strong and have been in business since 2001. Our services range from analysis and curriculum mapping to the creation of blended training solutions, including live and virtual classroom, the full gamut of custom-developed eLearning modalities, and emerging technology (VR, AR, AI), as well as cultural transformation and change management.

Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as gamification and mobile delivery. We apply the creative lens to all things, from how we manage our projects to how we treat our teammates, clients, and planet.

SweetRush’s focus on team culture and mastery of performance improvement is reflected in a near-zero turnover of teammates, a significant list of loyal clients, a 17-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists.


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