Interview with Andrew Seaton, Director of Mint Films, AUS

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Andrew Seaton

As the director of the Sydney based Mint Films, Andrew specializes in TVC and high end content creation, with an onus in good storytelling.

Interview with the 2019 Muse Creative Awards Winner - Andrew Seaton

1Tell us a bit about your business and what you do.
At Mint Films we have three rules – story is everything, strive for quality, and fun is mandatory.

We are a team of creative filmmakers who love doing good work with good people. For the last ten years, we've worked with some of Australia's biggest brands and agencies to make TV and online commercials, social content, short films, documentaries and music videos.
2Congratulations! As the winner of the 2019 Muse Awards, what does it mean to you and your company and team to receive this award distinction?
Winning a Platinum Award this year has been great. It is a really good indication that the work we are producing is of a high quality and is also a great recognition of the amazing work the entire team involved is doing.
3Can you explain a bit about the winning work you entered into the 2019 Muse Awards, and why you chose to enter this project?
The project that we entered in 2019 was titled Tattoo for our client, TAB.

The creative was developed by the team at M&C Saatchi Sydney. It was a piece of content that was specifically designed to let customers know that the branding was changing from Ubet to TAB. The story sees Dave getting a new tattoo. He walks out of the parlour, chuffed, only to be confronted by the news that Ubet is changing to TAB. He slowly realises that he has just gotten a tattoo for a brand that no longer exists and dejectedly heads back into the tattoo parlour.

We loved the comedy and execution of this piece and thought it was a great one to showcase our comedic storytelling abilities and the excellence of our craft.
4What was the biggest challenge with this project?
The biggest challenge with this project was the timeline. We had limited pre-production time and needed to find a location that would not only work for our tattoo parlour but also have an old frontage that could be in the middle of refurbishing from a Ubet to TAB. Luckily, we were able to find a location that worked for us.

The two locations appear to be next door to each other in the edit, however, in reality they are several kilometres from each other. We achieved this through some smart coverage and some great set dressing.
5How has winning an Award developed your practice/career?

Winning a platinum award for this project has been great. We’ve been able to illustrate the strength of the work, whilst also giving everyone who worked on it the recognition they deserve.
6If you were a student entering this industry or an aspiring Muse Award submitter, what advice would you give them?
I’d say have a look at the projects that won the year before and assess your work subjectively to see if you think you meet the entry criteria. If you do, then go for it.
7What is your key to success? Any parting words of wisdom?
We always strive to create the best work possible, no matter the project, client or budget. Having this mindset has helped us to continually produce great, award winning work.

Winning Entries

TAB Tattoo | 2019

TAB Tattoo | Mint Films | Muse Awards
Ubet changed its name to TAB. The rebrand wasn't a big deal, and TAB wanted to reassure their customers that not much would change. Working with the creative team at M&C Saatchi... (read more)

Mint Films

Mint Films

As the director of the Sydney based Mint Films, Andrew specializes in TVC and high end content creation, with an onus in good storytelling.

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