In Simplicity Lies Beauty As Told By Blend Furniture
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An inspiration to designers worldwide, Blend is expanding its horizons beyond retail!
Blend Furniture is undoubtedly more than a brand, it is also an entity that seeks curiosity, knowledge and efficiency and is reflected in its showrooms with display rotations that acts as a source of inspiration for designers to boldly pursue different aesthetics and trends. The essence of the brand is simplicity in itself and provides quality furniture design that is in line with the latest trends.
Inaugurated in 2012, Blend is an Egyptian Public Limited Company that began its journey with its very first showroom in Nasr City in Cairo with the goal to birth the perfect blend of furniture and to provide its clients with tools to make their house into a home. As the company grew, it introduced two more branches in 2015 at Heliopolis and a second location in 2019 at East Cairo followed by its first flagship store in 2021 in West Cairo. The expansion of all stores has accumulated to a total of 1000SQM in retail space proving their success.
The brand’s success spurred them on and managed to pave its way into different industries and capitalizes on its dexterity of forming alliances with an assorted group of entities that shares the same values. As a result of a fruitful alliance, Blend offers styling and furniture sourcing services for hospitality and contract projects which opened a new pathway for the company and extend its wings.
The brand grew a reputation for being an ideal partner in the furnishing design industry and landed a project with a high-end gated community in Egypt’s North Coast, The G Hotel, a 540SQM hotel in 2019. Blend moulded itself and adapted its product range to fill a market gap with its exceptional ability to anticipate design and interior trends by constantly researching and monitoring retail channels. With its eyes always on the lookout for opportunities, the brand is excited to surprise the industry with another concept that will revolutionize the industry.
Credits
Entry Name: Blend Furniture
Entrant Company: Blend Furniture
Winning Category: Luxury Brands – Furniture
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