Delivering the Identity of Your Brand
Erick Straghalis, a creative marketing consultant once said, “Brand does not equal identity – Identity is the result of an effective brand”. Thus, building a strong brand identity is never an easy task. You might establish your identity for instance with a “fun identity”. However, the elements you use in your branding might not convey the similar message to your audiences. If your audiences fail to relate with your fun identity, your brand identity establishment is futile. Your branding is only successful when people are able to identify the identity of your brand.
To guide the creatives through the challenge of building a brand, Creative Market have released this infographic which shares the basic steps you need to follow. From building a mood board of visual references to monitoring your brand’s success, this overview covers it all.