Situated in the heart of Jiaxing, Jiangsu, and Zhejiang, the Hongxiang Tianyu Mansion Sales Office is a stunning embodiment of Jiangnan's rich cultural heritage. This remarkable project, undertaken by Sheng Menghua, blends contemporary aesthetics with the deep-rooted needs of modern life, creating an artistic space that pays homage to the region's grandeur.
The design concept behind this masterpiece stems from the desire to create a harmonious integration between nature and life. By extracting a series of appropriate and effective natural elements from the surrounding environment, the designers have skillfully combined them with the humanistic atmosphere, resulting in a sales department that exudes a sense of shared coexistence.
The external characteristics of abstract natural elements, such as forests, serve as the starting point for the project. These elements are then masterfully woven into the interior, culminating in a captivating display of art scenes and installations. This dual resonance between the inside and outside, form and content, is achieved through a delicate interplay of colours and blank spaces.
What sets the Hongxiang Tianyu Mansion Sales Office apart is its innovative approach to the conventional sales centre. Rather than adhering to the temporary, single-functional, and decorative construction methods of the past, this project boldly transforms the space into a sustainable, community-shared gathering place. It effortlessly integrates humanities, art, and natural forms, reflecting a genuine concern for authentic living.
Within these walls, aesthetics becomes an integral part of self-consistency in life, while life itself becomes the ultimate purpose of the space. The designers' commitment to sustainability is evident in their choice of environmentally friendly materials and the repurposing of old materials for handcrafted accessories. This green and sustainable development approach adds an extra layer of depth to the project.
The Hongxiang Tianyu Mansion Sales Office reveals how design shapes and refines the interactions with space. By breaking free from traditional norms and embracing a holistic approach, this project has created a space that resonates with the essence of Jiangnan culture while catering to the needs of modern life.
As you explore this magnificent creation, you will find yourself immersed in a symphony of art, nature, and human connection. The Hongxiang Tianyu Mansion Sales Office stands as a shining example of how interior design can transcend mere aesthetics and become a catalyst for a more harmonious and fulfilling way of life.
Entry Title: Hongxiang Tianyu Mansion Sales Office
Entrant Company: Sheng Menghua
Client: Jiaxing Hongzhen Real Estate Co., Ltd
Winning Category: Interior Design - Commercial
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