Project Title : Honduras Brewing Company Branding
Category : CORPORATE IDENTITY (NEW) | Packaging Series
Country : Honduras
Honduras loves their beer. It plays a fundamental role in the lives of their passionate and kind-hearted people. Each beer poured is a chance to converse and connect, and also to regret and forget. Beer is there in the memorable, mundane and mournful moments alike. Beer for Hondurans is a source of pride, as eager locals can share their favorite beer with a tourist or new friend.
As one of the country's first quality craft breweries, not only did they set out to enter an already crowded market but also to turn these "mainstream" beer drinkers into craft beer devotees. In order to reach our consumers, we aimed to leverage the facet of national identity to connect with them. Honduras comes with an eventful history as well as a rich folklore, which we used as a launching point.
Each beer is its own romanticized historical tale that features a unique bold illustration. Also, each one features a distinctive and cohesive color palette that makes it eye-catching and stands out in store and on shelves. MassDDB worked indomitably with Honduras Brewing Company in all aspects of their brand launch: from concept to shelves, and packaging to merchandising.