Holiland Travel Flagship Store by SLT Design
Interview with Bojun Tan from the United States
August 22, 2024
Train | Connecting Destinations and Dreams
August 22, 2024
Holiland Travel Flagship Store
SLT Design has masterfully created the new Holiland flagship store in Shanghai, embracing the theme of travel beyond time and space. This innovative store seamlessly combines retail, dining, and other diversified formats, creating a new modern standard in traditional interior design. Designed as a space container carrying brand creativity, the store offers a holistic theme experience that integrates products, vision, and offline space.
The project's primary objective was to enhance Holiland’s brand influence in the bakery retail sector by upgrading the flagship store's spatial image. SLT Design responded with a challenging immersive scene and interactive experience, incorporating new materials, figurative modeling installations, and programmable digital lighting. This combination creates a thematic scene of travel beyond time and space, conveying Holiland's innovative baking concept.
Functionally, the store's design connects various elements through a cohesive storyline, allowing users to experience a time travel narrative during their visit. From the entry observation point to the re-entry capsule at the end, combining digital and real spaces achieves cross-media expression, enriching Holiland’s cosmology.
Notably, the store's entrance and approximately one-third of the walls and ceiling feature 3D printing and resin-poured luminous meteorite modeling. Utilising large-area special-shaped surface modeling, mirrors, programmable lighting, and digital content further enhances the gravity-free space experience.
The effective presentation of Holiland's brand positioning and image through this offline space offers users a more comprehensive experience and deeper brand recognition. Additionally, the project introduces new social spaces within the city, providing a venue for imagination and contributing to the sustainability of the contemporary urban spirit. SLT Design's Holiland Flagship Store stands as a testament to the potential of innovative design in creating unique and memorable retail experiences.
Credits
Entry Title: Holiland Travel Flagship Store
Entrant Company: SLT Design
Winning Category: Interior Design - Flagship Store
Explore the journey through time with Dreaming back to the Tang Dynasty here.
